Oracle Eloqua review by 5+ Eloqua specialist
Updated April 06, 2021

Oracle Eloqua review by 5+ Eloqua specialist

Robert Nagelmaker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Wolters Kluwer as an organisation has multiple divisions, one of those divisions, law & regulations; is utilizing eloqua as a one system approach towards marketing automation. The business problems it address, is that every participating business unit in this division was using their own marketing/emailing tool and there was no visibility or control on what kind of communication went out and this was in adherence with best practices. Neither was there any knowledge sharing
  • Oracle Eloqua makes content sharing very easy if you are working in one instance (one environment). Different language business units are able to see best practices and best working/performing emails/campaigns are out there and how they can adept their own business to this matter.
  • Oracle Eloqua supports knowledge sharing by having a one-way approach for every user role in the system itself. You are able to customize this to deny/grant additional rights where needed.
  • Oracle Eloqua has advanced possibilities in how/when and where to put important marketing decision step in marketing campaigns, allowing you to benefit from your customers/contacts response rather than pushing emails all the time.
  • Oracle Eloqua would do good to offer a better user overview, where users are not merely only created/edited in rights but also a good report that shows visibility of usage in a more friendly and manageable way. At the moment a lot of cross-referencing with Excel is needed to realize this.
  • Oracle Eloqua would do good to update the system status page more frequently, as this is sometimes running behind months. Any big companies wanting SLA reports are left wanting more needless to say.
  • Oracle Eloqua would do good to be more transparent in errors leading to emergency maintenances, sometimes there are bugs in Eloqua which are not specifically answered/revealed until an emergency fix has happened.
The biggest factor for giving this a 5 is the performance configuration of a POD, which is tied to other companies using this application on the same pod. Leading to a limitation on the overall performance on a POD/server when other companies are using too much resources.

It has impacted us in the sense that the tracking script dedicated to one instance was not sold to us as a limiting factor, but it was, as there seems to be a threshold of hits you can have every day.
  • It helped in saving cost, by using one system we were able to create a business model where the costs can be shared per country.
It is well suited in situations where you would need to maintain visibility of creation/activation of assets/content/campaigns and also be able to provide knowledge sharing and accurate metric tracking

It is not well suited to use as a web-tracking tool, as there are some serious limitations to the tracking script and external tracking. A better use for this would be Google analytics or Google360.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
7
Landing pages
7
A/B testing
8
Mobile optimization
7
Email deliverability reporting
6
List management
8
Triggered drip sequences
10
Lead nurturing
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
Calendaring
6
Event/webinar marketing
6
Social sharing and campaigns
6
Social profile integration
6
Dashboards
7
Standard reports
9
Custom reports
6
API
6
Role-based workflow & approvals
5
Customizability
9

Upgrading Oracle CX Marketing (formerly Oracle Marketing Cloud)