Item: Oracle Marketing
Rating: 9
Author: Roel Timmermans

Use Cases and Deployment Scope

Eloqua gives us the tools to manage a very targeted email approach with a very small team. The multi-step email campaigns and various connections with other platforms really gives us a lot of value and help us with segmenting target groups across the globe.
It's a lot of setting up, but really worth it.

Pros and Cons

Segmenting
Multi step campaigns
Analytics

Analytics has a bit too many views
Combining segments within simple campaigns

Scalability

This helps me save tons of FTE hours by automating and triggering a lot of our email processes. In the long run that should also aid the data and information we gather to eventually segment our recipients even better. Dynamic emailing in these days simply is a must have for each brand.

Return on Investment

Optimize frequency
Lowers required FTE

Likelihood to Recommend

Enterprise operations is where it fits best, and in the hand of people with a bit of online knowledge. Since it is so stacked with features teammembers without a bit of online knowledge may simply get lost in the options that are at hand. Plus all of the dynamic settings simply take time to set up.

Eloqua is your email marketing department

Software Version

Modules Used

Overall Satisfaction with Oracle Eloqua

Use Cases and Deployment Scope

Pros and Cons

Scalability

Return on Investment

Likelihood to Recommend

Oracle Marketing Feature Ratings