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Industry Leading Email Functionality
April 26, 2016

Industry Leading Email Functionality

Shenea Edison | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Responsys

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

We implemented Responsys 4 years ago to take our email marketing to the next level. We have integrated with multiple data sources to trigger, test, and deliver highly segmented campaigns. We currently use it for all promotional, transactional, and automated campaigns.
  • Program within Responsys really allows you to orchestrate campaigns. The UI is easy to use, and allows you to get complex scenarios up and running in a short amount of time.
  • We test almost every campaign that we send, and Responsys really allows us to do this without needing an extra resource. We run a test and select a winner all within the same day to optimize sends.
  • We ave been able to integrate with multiple data sources to bring in purchase data, browsing data, and our product catalog to add personalization and segmentation to campaigns.
  • We would love to see Oracle continue to integrate products so that the need for a marketer to have multiple logins becomes a thing of the past.
  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Before transitioning to Oracle Responsys we were on the Yesmail Platform. Out of the box, Oracle Responsys gave us more functionality and flexibility.
Oracle Responsys is perfect for any marketer looking to take their marketing to the next level. For the novice marketer there is plenty of opportunity to grow with the platform, and leverage the strategic minds at Oracle. For the advanced marketer, the tool is very powerful and can drive campaigns forward.

Oracle Marketing Feature Ratings

9.5
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
Platform & Infrastructure ()
Not Rated

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

The system is robust but usable. Just like with any new system, there will be a learning curve.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Program is very flexible and powerful to automate drip campaigns or even send single campaigns.
  • It is easy to get an audience created and use for multiple campaigns, so you are not creating every time.
  • I would prefer not having link tables for every email campaign. I would instead like to see labeling the links as part of the campaign.