Eloqua is worth the investment!
October 28, 2016
Eloqua is worth the investment!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
Eloqua is used by nearly every marketer in our organization, globally. And, if they're not using it themselves, they're getting data and metrics from it. For us, Eloqua addresses the business need to be able to view all our interactions with prospects and clients in one consolidated tool. It also has enabled our company to go through a transformation where we're more customer-centric. Now, we focus more on what a specific buyer type would be interested in receiving from us, rather than blasting out our message in emails and other channels. It helps show that marketing can be a revenue center, rather than a cost-center.
- Change management, process transformation toward customer-centric and revenue-centric (not just the tool itself, but the RPM/Masters training provided from Oracle Eloqua supports you at every step of the way).
- Prospect management, client management - a central record for how these people are engaging with you.
- Dynamic email delivery, marketing automation.
- Enabling a more seamless way to edit pre-header text in emails, rather than creating a new header for every single email you send out.
- The way data tables are architected in the reporting tool can be limiting at times. It's good for basic reporting, but is difficult to slice and dice at an enterprise level where you have multiple product lines that need their own funnel/pipeline and revenue attribution calculations, allowing those to roll-up into a larger company whole.
- We're still working to connect actual dollar-value ROI to our business objectives. But, Oracle Eloqua's metrics and visibility to delivery, etc., has had a huge impact on the way we've segmented our communications so that we're aligned to send the right message to the right person at the right time.
We've had several acquisitions of smaller companies that use Marketo. While it's very similar to Eloqua, my colleagues using Marketo noted that Eloqua's list segmentation (list building within the database) is much easier to do and more sophisticated than Marketo. Also, the campaign canvas in Eloqua is an easier way to lay-out multi-step campaigns and make them engagement-based than Marketo. And, it's easier to understand how one campaign connects in to subsequent campaigns in Eloqua than it is in Marketo since the campaigns canvas and steps someone goes through is more visual in Eloqua than Marketo.