Eloqua Review - B2B
November 08, 2016
Eloqua Review - B2B
Score 6 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Oracle Eloqua
We use Eloqua as our marketing automation system for outbound as well as internal communications. It also helps us manage our contact database and create end to end tracking for all our marketing efforts. Eloqua allows us to market like a world class organization with compliance to the CANN-SPAM laws as well as automating various components of our digital marketing initiatives.
- Contact Management - Eloqua is really good for managing contacts and syncing with your CRM system.
- Data Hygiene - Eloqua has various tools and programs that can be configured to normalize and standardize data. Data is the fuel that runs marketing and maintaining data hygiene enables us to be one step ahead of our competitors.
- Marketing Automation - Eloqua is by far the best marketing automation system out there.
- Constant interface changes - Eloqua has been trying to play catchup with Marketo to improve its UI. That has been really frustrating for us as we spend time to create learning materials that include steps and screenshots of getting various templates setup and those become outdated in a couple of months time.
- Eloqua has a steep learning curve as well. It's a system that leans towards technical people especially configuring programs and managing the sync between systems.
- There are browser issues - some things work better in one browser and some in the other. For a world class software some of the glitches are unacceptable.
- Customer Service - The customer service was really good when Eloqua was a standalone company and I could rely on calling in and getting problems fixed instantly. Since the Oracle acquisition it is a nightmare to get a hold of a support rep and discuss the issue.
- Better marketing automation
- Email conversions have increased
- End to end tracking and analytics.