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A good solution to automate B2B marketing for mid market companies
December 19, 2018

A good solution to automate B2B marketing for mid market companies

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Basic

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

I used Oracle Eloqua to help manage a leads list for my freelance business. While it was great at managing my lists, I actually found the service too advanced for my needs.
  • Helping B2B companies with automating marketing. For businesses that have a complex multi-touch leads journey, this service allows companies to "set it and forget it" with custom sequences and automated outreach journeys.
  • Managing leads list
  • Managing customer journeys
  • Solutions for smaller businesses
  • Solutions for freelancers
The product is highly scalable as a self-service automation tool. While I evaluated the tool as a freelance business, I can see how an integrated B2B marketing team could benefit from the suite.
  • Efficiency improvements. For the time I was evaluating the service, it helped me automate lead gen and lead nurturing.
  • Retaining repeat clients generated additional revenue.
Great for larger B2B organizations with frequent outreach to clients and need for automation in that outreach. Not as well suited for smaller businesses or freelancers with less frequent communication needs. I found that the automation features were complicated and hard to understand for one person, also requiring a lot of set-up time on my end. I could see set-up being much easier for a team sharing the onboarding.

Oracle Marketing Feature Ratings

10.0
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
10
Triggered drip sequences
Not Rated
8.0
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
9.0
Calendaring
9
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated