My review of Oracle Eloqua
Barry James | TrustRadius Reviewer
March 20, 2019

My review of Oracle Eloqua

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

Currently we're using Eloqua on the homeowner side of the house, but we're in the midst of an implementation to bring our demand gen (contractor side) team onto our instance. The next implementation planned is with Salesforce, which will bring our sales team and account management teams into the mix as well.

Our challenges are around finding the best ways to communicate with our homeowners to deliver the best possible experience during their home improvement project, which is an inherently stressful and potentially expensive process. Understanding how they want to be communicated with, what type of content is most relevant, and also educating them ahead of any interaction with a contractor are all key goals for our team in 2019. Additionally, we want to better understand the power of SMS through Eloqua as we move more and more towards a mobile first model.
  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
  • Improve the testing of emails with links or buttons. You cannot currently test an email with a unique link or button to make sure the field merge, javascript, or custom code works properly.
  • The delay in updating the CDO with SMS inbound responses has created some challenges for our team. We want to use multi-step forms for soliciting feedback, but the 15 mins delay creates a fragmented user experience and we've had to find workarounds that are not ideal.
  • Currently we're seeing ROI on one of our product offerings, and we were able to improve and monitor this new product until it was successful by using Insights reporting daily.
Yes - I am a member of the Austin Oracle Users Group.

The value I receive from these groups is knowing there are people out there having the same struggles and successes as myself and our team, and then having the ability to meet them in person. Those relationships are vital as we're constantly in need of subject matter experts, and we also assist individuals and teams that are facing unique challenges for their businesses.
If your team is looking to scale and understand your customers better this tool is for you. If you are more interested in a simpler interface and do not need as much data analysis, or if you just want a leaner system Eloqua may not be the tool for you.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
5
Landing pages
6
A/B testing
1
Mobile optimization
5
Email deliverability reporting
5
List management
6
Triggered drip sequences
8
Dashboards
7
Standard reports
8
Custom reports
7
API
7
Customizability
7
Integration with Salesforce.com
7