New to Eloqua
March 20, 2019

New to Eloqua

Dan Panattoni | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We are currently implementing Oracle Eloqua. We intend to integrate Marketing Automation with Oracle Sales Cloud for effective B2B marketing.

Pros

  • Oracle Sales Cloud Integration
  • Journey Campaigns

Cons

  • Social publishing would be nice to integrate. We don't need the entire social cloud.
  • TBD: Still implementing.
Oracle makes the most sense for us because we are implementing the Oracle Sales Cloud.
Eloqua is well suited B2B marketing automation, particularly in environments using Oracle Sales Cloud CRM. Oracle Eloqua is less optimal for marketing groups using other Audience DMP platforms, as it doesn't integrate well.

Oracle Marketing Feature Ratings

9.0
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
8
8.8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
9.0
Calendaring
9
Event/webinar marketing
9
Social Media Marketing ()
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9

Comments

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