Item: Oracle Marketing
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

We use Oracle Eloqua to convert our site visitors into leads for our sales team. We take real-time notifications from Eloqua and based on the information that the contact provides, we delegate the appropriate member of our sales team to reach out to them. Since our business has several different stakeholders, we have salespeople for each type of stakeholder. It's very important for us to receive this information with each lead notification in order to create the most productive initial outreach.

Pros and Cons

Aggregating data.
Creating weekly reports.
Allowing plenty of fields to be filled out for MQL calculation purposes.

Less technical issues with email deliveries.
Sometimes the weekly reports don't seem to align with the daily ones.
I didn't receive contact information for several leads that told us they previously submitted our form.

Scalability

Oracle Eloqua has been, for the most part, scalable as our business grew.

Return on Investment

Several qualified leads that converted to sales.

Alternatives Considered

N/A

Likelihood to Recommend

Website activity to lead activation is where we've seen the most success using Eloqua to date. Our business is entirely B2B so it's valuable to get in touch with the appropriate contact within each respective organization. I haven't had many situations where I would not advise a B2B company to use Eloqua.

Helpful for Business!

Software Version

Modules Used

Overall Satisfaction with Oracle Eloqua