Helpful for Business!
September 18, 2019

Helpful for Business!

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Software Version

Basic

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We use Oracle Eloqua to convert our site visitors into leads for our sales team. We take real-time notifications from Eloqua and based on the information that the contact provides, we delegate the appropriate member of our sales team to reach out to them. Since our business has several different stakeholders, we have salespeople for each type of stakeholder. It's very important for us to receive this information with each lead notification in order to create the most productive initial outreach.
  • Aggregating data.
  • Creating weekly reports.
  • Allowing plenty of fields to be filled out for MQL calculation purposes.
  • Less technical issues with email deliveries.
  • Sometimes the weekly reports don't seem to align with the daily ones.
  • I didn't receive contact information for several leads that told us they previously submitted our form.
Oracle Eloqua has been, for the most part, scalable as our business grew.
  • Several qualified leads that converted to sales.
Not sure, happened before I joined.
Website activity to lead activation is where we've seen the most success using Eloqua to date. Our business is entirely B2B so it's valuable to get in touch with the appropriate contact within each respective organization. I haven't had many situations where I would not advise a B2B company to use Eloqua.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
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Landing pages
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A/B testing
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Mobile optimization
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Email deliverability reporting
5
List management
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Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
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Calendaring
Not Rated
Event/webinar marketing
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Social sharing and campaigns
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Social profile integration
Not Rated
Dashboards
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Standard reports
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Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
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Integration with Salesforce.com
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Integration with Microsoft Dynamics CRM
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Integration with SugarCRM
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