Review from Marketing Side of Eloqua
September 19, 2019

Review from Marketing Side of Eloqua

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

We use Oracle Eloqua extensively to send out marketing communications in our company. It helps us a lot with segmentation.
  • Simplicity
  • Performance
  • Scalability
  • More control of our own database or data
  • More analytical support
We have been testing the limits and it has been doing very well. With 105 million records and counting, it's still working!
  • The campaigns allow us to get good conversion rates.
  • Able to enable various campaigns.
Not yet, but I'm interested in Oracle user groups - Marketing groups would be good for me.
We liked the simplicity but were not at the scale yet.
It's a great email tool and I highly recommend it. We use it for sending emails, managing lists, segmentation, and reporting. Reporting is good but would like it to be more robust. Would like access to the data without an API.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
4
Dynamic content
6
Ability to test dynamic content
6
Landing pages
6
A/B testing
7
Mobile optimization
7
Email deliverability reporting
6
List management
4
Triggered drip sequences
3
Lead nurturing
7
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
6
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
6
Social profile integration
7
Dashboards
6
Standard reports
3
Custom reports
2
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7

Using Oracle Eloqua

ProsCons
Like to use
Easy to use
Well integrated
Requires technical support
Inconsistent
Lots to learn
  • Market segmentation
  • Email blasts
  • Reporting and analytics