Item: Oracle CX Marketing (formerly Oracle Marketing Cloud)
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use Oracle Eloqua extensively to send out marketing communications in our company. It helps us a lot with segmentation.

Pros and Cons

Simplicity
Performance
Scalability

More control of our own database or data
More analytical support

Scalability

7

We have been testing the limits and it has been doing very well. With 105 million records and counting, it's still working!

Return on Investment

The campaigns allow us to get good conversion rates.
Able to enable various campaigns.

Membership in Oracle User Groups

Not yet, but I'm interested in Oracle user groups - Marketing groups would be good for me.

Alternatives Considered

Adobe Audience Manager

We liked the simplicity but were not at the scale yet.

Number of Contacts (List Size)

25,000 to 100,000

Using Oracle CX Marketing (formerly Oracle Marketing Cloud) for B2C or B2B marketing

Both

Oracle Implementation Strategy

In-house
Partner-led

Oracle Implementation Satisfaction

8

It's a great email tool and I highly recommend it. We use it for sending emails, managing lists, segmentation, and reporting. Reporting is good but would like it to be more robust. Would like access to the data without an API.

Usability

9

Usability Pros and Cons

Pros	Cons
Like to use Easy to use Well integrated	Requires technical support Inconsistent Lots to learn

Easy Tasks

Market segmentation
Email blasts

Difficult Tasks

Reporting and analytics

Review from Marketing Side of Eloqua

Software Version

Overall Satisfaction with Oracle Eloqua