Great Marketing Automation Product!
September 17, 2019

Great Marketing Automation Product!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Overall Satisfaction with Oracle Eloqua

Every business-to-business organization needs a marketing automation solution. We use it for lead management, lead scoring and implementation to Salesforce. Being able to properly manage leads and process them to the right sales contact is critical for our business and Eloqua helps us solve for this. Our whole organization is using this product either as an end-user or for reporting.
  • Lead Management
  • Email Marketing
  • Lead Scoring
  • Reporting
  • Better UI for list builds
It was the only marketing automation solution that was able to scale our business without breaking the system. Other smaller marketing automation solutions were not able to scale as effectively. It has good cross channel marketing functions that can connect email, social, search and display channels.
  • Faster lead to sales management
  • Higher quality leads to sales
  • Easy to manage email marketing
Oracle Eloqua had a more robust feature set. It had all the functions and features we needed to scale and was able to support our high lead volume and processing.
Oracle Eloqua is great for mid-marketing to enterprise businesses. It has all the features and functions for a marketing automation solution and can scale for growth. It seems SMBs stick to smaller solutions like Marketo and HubSpot.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
6
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
6
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
7
API
8
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8