Item: Oracle Marketing
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Every business-to-business organization needs a marketing automation solution. We use it for lead management, lead scoring and implementation to Salesforce. Being able to properly manage leads and process them to the right sales contact is critical for our business and Eloqua helps us solve for this. Our whole organization is using this product either as an end-user or for reporting.

Pros and Cons

Lead Management
Email Marketing
Lead Scoring

Reporting
Better UI for list builds

Scalability

It was the only marketing automation solution that was able to scale our business without breaking the system. Other smaller marketing automation solutions were not able to scale as effectively. It has good cross channel marketing functions that can connect email, social, search and display channels.

Return on Investment

Faster lead to sales management
Higher quality leads to sales
Easy to manage email marketing

Alternatives Considered

Marketo and HubSpot

Oracle Eloqua had a more robust feature set. It had all the functions and features we needed to scale and was able to support our high lead volume and processing.

Likelihood to Recommend

Oracle Eloqua is great for mid-marketing to enterprise businesses. It has all the features and functions for a marketing automation solution and can scale for growth. It seems SMBs stick to smaller solutions like Marketo and HubSpot.

Great Marketing Automation Product!

Software Version

Overall Satisfaction with Oracle Eloqua