Item: Oracle Marketing
Rating: 5
Author: Verified User

Use Cases and Deployment Scope

Oracle Eloqua is solely being used by our demand generation, sales, and marketing teams. We are using Oracle Eloqua to manage marketing campaigns, sales lead generation, and sending marketing emails to increase the number of conversions of potential customers. In addition to just sending marketing emails, we are also using Oracle Eloqua to track whether or not a customer has opened the email, and their activity on our main website.

Pros and Cons

Unrivaled integration with WeChat. Many of our customers are based in China, so built-in integration with WeChat has really helped us.
Abundance of integrations. Based on past experience, Oracle Eloqua offers more integrations than any other marketing automation software.
HyperSite Builder is simple and easy to use, allowing us to create customizable sites based on each customer.

Harsh pricing and contract. Oracle Eloqua isn't accessible to businesses of all sizes, and the long-term contract requirement makes Oracle Eloqua a burden on the company's budget.
Lack of integrations with Google Adwords. We have yet to see this feature be added to Eloqua.
Implementation takes a long time. Due to the number of features that are available, it took 4-5 months for us to fully integrate Eloqua into our workflow.

Scalability

Ever since we migrated over to Oracle Eloqua, we have had no problems in trying to personalize marketing at scale. Scaling settings are now being automatically set based on the workload we throw at it, and we haven't had any downtime or delays in our email marketing campaigns. Oracle Eloqua has taken the burden of configuring scaling off of our marketing teams, enhancing their productivity.

Return on Investment

Pricing and the long-term contract has put a significant burden on our company's budget. We have yet to recover from the money we are spending on Eloqua.
It took a long time to convert our previous workflow on HubSpot over to Eloqua, which obviously impacted the productivity of our marketing teams.
After spending all the money and work, we are indeed seeing significant improvements in conversions and lead generation, so we are predicting about a 5% increase in ROI at the end of this year.

Alternatives Considered

HubSpot

Oracle Eloqua and HubSpot have their fair share of strengths and weaknesses. HubSpot is cheaper, offers a less harsh contract, updates its documentation on a monthly basis, and implementation time is short. However, HubSpot does not support A/B testing in their Pro tier, and many integrations that are free in Eloqua are paid in HubSpot. Technical support is better on Eloqua than HubSpot.

Likelihood to Recommend

Oracle Eloqua really only makes sense if your organization is going to use the unique integrations that its other competitors don't offer. It is priced higher than most of its competitors in the market, so it may only be a plausible solution for large companies. Transitioning marketing platforms will also be a burden as configuring Eloqua tends to be a lengthy process. If you need to use Eloqua-specific features and don't currently have a complex workflow to convert from (and if your budget allows it), then Eloqua is well-suited for you.

Pricey, but fulfills a specific niche.

Software Version

Overall Satisfaction with Oracle Eloqua