Responsys is great for enterprise, needs to add smaller "start up" features | TrustRadius

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Use Cases and Deployment Scope

Responsys is used for the b2c part of our org. We use it to send emails to our job seekers with timely communications.

Pros and Cons

Pros

PET functionality (profile extension tables)
Velocity Scripting
Personalization

Cons

Token functionality, like Marketo

Alternatives Considered

Mailchimp

Likelihood to Recommend

Well suited for: anyone who needs a b2c solution for enterprise scale

Comments

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