Experience Eloqua!
March 21, 2019

Experience Eloqua!

Sheila Mugusia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We use Eloqua to support direct messaging for the revenue administration. It is used within the Contact Centre and by the Communication team. We were very low on engagement with customers as the bulk of our messages was through public notices put on either on newspapers or through advertisements on TV. Our messages lacked a personal touch and were generic which means there was little response when there was action required from the customer.

Pros

  • Direct messaging to customers; no more general messages to platforms that customers don't interact on
  • Message allows immediate action from the customer as it may include hyperlinks
  • The message is personalized whereby you can indicate the specific customer's name and issue

Cons

  • Campaign reports need a little more detail
We believe that personalised messages help in driving engagement. We created a buzz in the country after we sent the first message (a Christmas message) that we sent and are well on our way to building brand love.
  • We ran a campaign that generated US$ 0.5 million in terms of revenue. So impact is great!
I have no experience with other products.

Oracle Marketing Feature Ratings

10.0
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
10.0
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
10
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.0
Dashboards
7
Standard reports
5
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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