Experience Eloqua!
March 21, 2019
Experience Eloqua!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
We use Eloqua to support direct messaging for the revenue administration. It is used within the Contact Centre and by the Communication team. We were very low on engagement with customers as the bulk of our messages was through public notices put on either on newspapers or through advertisements on TV. Our messages lacked a personal touch and were generic which means there was little response when there was action required from the customer.
- Direct messaging to customers; no more general messages to platforms that customers don't interact on
- Message allows immediate action from the customer as it may include hyperlinks
- The message is personalized whereby you can indicate the specific customer's name and issue
- Campaign reports need a little more detail
- We ran a campaign that generated US$ 0.5 million in terms of revenue. So impact is great!
I have no experience with other products.