Responsys is good, but could use a few small improvements
March 23, 2019
Responsys is good, but could use a few small improvements
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Responsys
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
We use Responsys to communicate with our sitter and owner bases that we have on the Rover platform. Responsys allows us to send batch emails that have large audiences, automate emails, and analyze data on our sends.
- Programs: This tool is easy to understand and execute. The interface is easy to understand with the use of nodes and attaching the technical piece such as campaigns and filters to them. It allows us to automate so many of our emails to be ad-hoc and triggered.
- Interactive dashboard: This tool allows us to pull many detailed reports, as well as automating those reports. There are also features that allow us to analyze emails that contain dynamic content and how each of those pieces performed. This tool also allows us to go back and understand performance from campaign to campaign.
- Campaign builder: This tool is so well organized. It has every detail about the campaign included on the workbook. Newly, it will even tell you what programs the campaign is attached to, so that you know exactly where it lives. With us having so many campaigns and programs, this is super useful for keeping track of it all.
- Dynamic content: This tool is used a lot by my team, but it could be easier. We use the classic version opposed to the widget that was introduced, because it gave us less functionality by being more restrictive on the areas that you can select for dynamic content. The experience could be cleaner and more intuitive when selecting sections of the email to be dynamic content regions.
- Error notifications: There have been times where a program validates, but one of the campaigns that is included isn't valid. The program continues to run, and it reports that it is sending said campaign, but it isn't. Programs should realize this and give an error of some sort so that we know it isn't sending. This could be prevented in QA, but sometimes edits are made to campaigns after the program goes live, and this is when the errors would occur.
- Archiving folders and campaigns. It would be helpful if you could hold them somewhere that isn't in the same place as all of the other folders that we're using, just to make it a cleaner place for storage.