Eloquaing
March 25, 2019
Eloquaing
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Oracle Eloqua
We use it as a passthrough and for nurture. Eloqua helps us automate our marketing tactics across the omni channel
- Email
- LP
- Behavioral interest
- Account view
- Access to data: Eloqua Insight breaks if you are trying to report on data, especially CDO data, with too many records. It is also very finicky when trying to leverage Insights with web visitor metrics, and frequently produces errors seemingly erratically as reprompting the same report with the same criteria will be successful. The latest Insight engine release is much better, but it came at the cost of some beloved features of the old/original Insight reporting.
- Unsure due to missing attribution puzzle piece
Eloqua isn't as good for B2B as Marketo: Eloqua requires a bit more technical know-how than Marketo to build and launch new programs. In the B2B world, which is a bit less mature than the B2C world, we are trying to empower marketers to be marketers – and to stop focusing on the mechanics of automated marketing. With all the ways to skin a cat you get with Eloqua, we are struggling to bridge a gap between marketeers in the business – and Eloqua Campaign configurators in IT.