1. Home
  2. Marketing Automation Software
  3. Salesforce Marketing Cloud Reviews
  4. User Review of Salesforce Marketing Cloud
Pardot offers powerful marketing automation tools
September 24, 2013

Pardot offers powerful marketing automation tools

Al Schoneman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction

  • Lead status management, assignment is excellent and easy to use.
  • Webform set up is simple, powerful and changes are easily implemented.
  • Creating email templates is, likewise, easy and quick to implement.
  • Email preview is less intuitive than it should be especially for the creator.
  • Usage of custom forms handlers is also not especially intuitive.
  • First was/is cost savings over a mix of other platforms that were costing us about the same amount of money, but with far less capability than Pardot
  • Lead management is greatly improved. Gone are the days of flat file exports/imports, phone calls and frustrating account assignments, many of which simply did not happen.
The future of Pardot is unknown; however, because it now offers full native integration with Salesforce.com and we recently became a Salesforce company, it's future is more or less assured.
If you're looking for a platform that offers easy list management, email creation and send capabilities, lead management and robust plug-ins for social and SEO, Pardot will more than fill the bill. It also offers a very powerful and under-marketed plug in for Data.com which is very helpful for statusing leads and making lead assignments.