Overall Satisfaction
- Easy wizard-style walkthroughs for setting up emails, etc.
- Templates that allow non-technical users to make use of the product
- Easy to create logic for drip campaigns / automation programs to nurture leads
- Great support team
- Ability to see who's browsing your website in real time or in daily reports
- Good integration with Salesforce
- Needs a Marketo-like, drag-and-drop landing page wizard. It's too difficult for non-technical marketers to code a layout that looks like their website.
- Lack of social posting for lowest-level edition
- More self-service by marketing team - we can do our own emails, our own segmentation and reporting, etc. without help from IT or a designer
- Better ability to reach prospects with targeted information through drip programs
- Better understanding of our SEO rankings vs. the competition through the Search Marketing Report
Product Usage
5 - Marketing primarily. Sales uses the daily reports.
- Regular planned emails - webinar invites, newsletters, etc.
- Drip campaigns to marketing leads
- Email opt-out management
Evaluation and Selection
Yes - ExactTarget. We were using it as an email platform back in 2009-2010. It didn't have the additional features we required, like drip campaigns, at the time.
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
I loved working with my Pardot sales rep - he really made me feel like he wanted to help our company perform better. Also, price of course was a huge factor.
Usability
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Setting up emails
- Drip campaign logic - it's all drag-and-drop