Pardot or who?
October 30, 2013
Pardot or who?
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction
- Ease of use in all things marketing automation. With Pardot, even a beginner can start building a landing page, creating emails, and using forms for lead capture almost right away.
- Segmentation in marketing is king for making sure your message is relevant. Pardot makes it very easy to create segmented target lists- based on industry, level of engagement, job title, and almost any factor you'd like to consider.
- Pardot is great for dynamic nurture programs. In a fairly short amount of time, you can build a completely automated nurture program that can guide prospects through the buying cycle. This can save a marketer a lot of time and manual labor.
- I'd like to see more customization in the forms. The forms work like a charm, but the options to tweak the look and feel of forms are limited in my opinion.
- In all my time with Pardot and speaking with other Pardot users, everyone is in love with almost everything Pardot has done- except the email builder and landing page builder. In the past it has been easy to use But definitely a bit clunky and could sometimes cause you to spend too much time on a small details because the html behind the builder gets muddled. Just in the last couple months, Pardot has come out with a new email builder and responsive templates which is huge. My experience with these though has been limited.
- I wish Pardot and Salesforce were more closely/better integrated. Getting the two systems to sing to each other the way you want can require a decent bit of backend labor. This is not necessarily the fault of either system- it's just that Salesforce and Pardot each have their own terminology and method of operating. Hoping this will change now that Salesforce has acquired Pardot.
- Pardot has had a hugely positive impact on the visibility to the effectiveness of marketing efforts. We are using Pardot to understand effectiveness of our website, emails, and different campaigns. As a direct result, we've improved our conversion ratio across the board.
- The ease of use has allowed us to be much more efficient. Entry level employees are supporting high-level marketing functions, leading to better efficiency and effectiveness of the whole organization.
- After using Pardot for a year, the improvement in reach and effectiveness of our marketing programs has more than doubled website traffic. Not to mention, the visitors are more relevant to our business.