Pardot is King
Jordan Linford | TrustRadius Reviewer
May 08, 2019

Pardot is King

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Pardot

It is our Marketing engine. We run every lead through it to be scored, graded, communicated to, measured, routed and analyzed. We also host all of our content and forms there as well.
  • Automation rules are a life saver.
  • Email campaigns are super easy to create and launch.
  • Database management is a cinch with global search, easy tag management systems and automated list builds.
  • Forms and content all come with vanity URLs and trackable links.
  • Email nurture campaigns get really hairy really fast.
  • To this day cannot find a good use for folders.
  • They need more nuanced roles.
  • The form customization is a bit limited.
  • Huge ROI, but I take credit for that. We closed millions from Pardot use.
  • It gives visibility to every marketing campaign so you can integrate just about everything.
  • Our ability to manage funnel flow is completely enabled by Pardot.
Marketo is too complex. What takes 1 step in Pardot takes 6 in Marketo.

Acton has a crappy interface and isn't intuitive
Perfect for large scale marketing management. It is on the higher price end. It's great for lead scoring and grading combo. It's the best database management system there is.

Pardot Feature Ratings

WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
7
Landing pages
6
A/B testing
10
Mobile optimization
10
Email deliverability
10
List management
10
Triggered drip sequences
8
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
7
Dashboards
8
Standard reports
8
Custom reports
7
API
10
Role-based workflow & approvals
5
Customizability
7
Integration with Salesforce.com
10