Smart lead generation and sales email tool
Dan Lobring profile photo
May 08, 2019

Smart lead generation and sales email tool

Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with Pardot

Pardot is used in our agency to monitor leads and opportunities that are generated via our email campaigns, as well as through our website. Pardot is linked through both our business development department, that also works cross-functionally with our internal brand marketing teams. Pardot is used to streamline and monitor our inbound and lead-generating business development and sales efforts.
  • Cloud-based system.
  • Ability to add multiple user licenses at different levels.
  • API plugs into existing email campaigns via Outlook.
  • Expensive tool.
  • Lack of automated reporting.
  • Requires a fair amount of user training to gain benefits of using the tool.
  • Improved benchmarking.
  • Improved trackable leads.
  • Improved mid-to-lower funnel engagement tracking into sales conversions.
We use Mailchimp for email campaigns that are not sales-specific, i.e., press releases. While Mailchimp is good for tracking opens, click-throughs, embedding photos, embedding videos, etc., Pardot works best when integrated both with Google Analytics as well as Salesforce. It has more robust reporting against the customer/prospect journey beyond email alone.
Pardot is well suited for tracking against leads that are generated via email that follow the prospect journey to the web, etc. Depending on the nature of your sales organization, Pardot may be overkill in terms of the number of qualified leads needed to convert to a meeting, to an opportunity to a sale.

Pardot Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
6
Landing pages
6
A/B testing
6
Mobile optimization
7
Email deliverability
7
List management
8
Triggered drip sequences
8
Lead nurturing
7
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
6
Social sharing and campaigns
5
Dashboards
8
Standard reports
6
Custom reports
7
API
8
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
8