Align Marketing-Sales teams through improved reporting and a full pipeline
Jacqueline Fassett | TrustRadius Reviewer
May 08, 2019

Align Marketing-Sales teams through improved reporting and a full pipeline

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with Pardot

Our Marketing and Sales teams rely on Pardot to help them build, track, and report on our sales pipeline. Marketing is able to build content, such as emails or landing pages, and generate then nurture leads. Once they are engaged enough or qualified our Sales team is able to reach out to those leads to understand their needs and build a relationship. We get a full view of our pipeline and lifecycle- helping us market and sell better/deeper.
  • Lead nurturing
  • Automation
  • Sales-marketing alignment
  • Campaign reporting
  • Social media listening
  • Social media management
  • Social media monitoring
  • B2C marketing automation
  • Improved Reporting
  • Clear view of our leads and their stage in our pipeline
  • Marketing-sales alignment
As Salesforce users, Pardot's integration was native and, of course, much more aligned to the Salesforce. We have been able to improve our reporting and rely on our data more since the two are in the same tech platform. With the new Pardot Lightning App, we've been able to do this even more. However, HubSpot's social features do outweight Pardot's.
Pardot is great for midsized B2B organizations who have at least 2 people on their Marketing and Sales teams and are looking to streamline their efforts and fill their pipeline. If your teams regularly use digital marketing tactics to find and nurture leads, this is a great platform to consider.

Pardot Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
8
Email deliverability
8
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
7
Dashboards
9
Standard reports
10
Custom reports
6
API
9
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
10