Align Marketing-Sales teams through improved reporting and a full pipeline
May 08, 2019
Align Marketing-Sales teams through improved reporting and a full pipeline
Score 9 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Pardot
Our Marketing and Sales teams rely on Pardot to help them build, track, and report on our sales pipeline. Marketing is able to build content, such as emails or landing pages, and generate then nurture leads. Once they are engaged enough or qualified our Sales team is able to reach out to those leads to understand their needs and build a relationship. We get a full view of our pipeline and lifecycle- helping us market and sell better/deeper.
Pros
- Lead nurturing
- Automation
- Sales-marketing alignment
- Campaign reporting
Cons
- Social media listening
- Social media management
- Social media monitoring
- B2C marketing automation
- Improved Reporting
- Clear view of our leads and their stage in our pipeline
- Marketing-sales alignment
As Salesforce users, Pardot's integration was native and, of course, much more aligned to the Salesforce. We have been able to improve our reporting and rely on our data more since the two are in the same tech platform. With the new Pardot Lightning App, we've been able to do this even more. However, HubSpot's social features do outweight Pardot's.
10,000 to 25,000
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