My review of Pardot
May 21, 2021
My review of Pardot
Score 7 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Pardot
It is being used by a division, which contains several business units. It addresses the business problems that were presented by having decentralized and different marketing automation systems from business unit to business unit. By selecting a tool like Pardot which can cover the needs of the entire division and the individual business unit, a need can be met for centralization and sharing of best practices and general knowledge in regards to marketing and marketing automation.
- Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
- Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
- Pardot has the ability to have multiple lead scoring models run at the same time.
- I would wish for them to improve the email editing, they have a very protected feature which makes editing sometimes harder to use than other tools. This is safe on one hand, but on the other hand its sometimes harder to use.
- I would wish for them to improve the ease of use when it comes to user management and what roles in this can and can not do in the sense of their rights.
- I would wish for them to improve the landing pages, they are not as advanced with their landing page coding and css as other marketing automation tools.
- It is not known yet.
- It is not known yet.
- It is not known yet.
- Oracle CX Marketing (formerly Oracle Marketing Cloud)
I haven't chosen Pardot over Eloqua, as i stand by my opinion that Pardot is better for database sizes of up to a million, which for Eloqua i would say goes to multiple millions of contacts. Their database set up is just a bit more intuitive and i believe offers more, which isn't a problem for Pardot itself, because it's meant for a smaller company that doesn't have as much processes as the biggest fish might have.
100,000 to 250,000
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
Yes
Did implementation of Salesforce Marketing Cloud go as expected?
Yes
Would you buy Salesforce Marketing Cloud again?
Yes