Salesforce Marketing Cloud a Future-proof Solution
Updated August 29, 2024

Salesforce Marketing Cloud a Future-proof Solution

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Personalization
  • Marketing Cloud Engagement

Overall Satisfaction with Salesforce Marketing Cloud

We use it to send out emails to our customers. This helps us stay in touch by sharing important updates, special offers, and information that they might find useful. Personalization: We can customize emails so that each customer gets messages that are more relevant to them, based on what they like and how they interact with us.Automation: We can set up emails to send automatically, so customers get the right information at the right time without us having to send each email manually.

Pros

  • Data ingestion
  • Multichannel Journeys
  • Personalisation
  • Data Transformation

Cons

  • Complicated user interface
  • Detail of error reporting is poor
  • Abandoned cart programs are complex to set up but when setup we see high returns
  • The platform tech fees are higher than the more simpler platforms and implementation costs are also high so ROI realisation takes a bit of time.
Salesforce Marketing Cloud is the best to future proof your marketing automation efforts. There is very little limit to what can be achieved with Salesforce Marketing Cloud. I dont think there is a next step or a better platform to move to from Salesforce Marketing Cloud. The only limit that their could be would be skills to make full use of the platform and anyone changing from Salesforce Marketing Cloud would be taking a step backward.
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

It is well suited to complex marketing journeys that need various actions to trigger the journeys. It is a little too complicated for the simpler marketing actions where other platforms are easy to use the interface in a few steps where Marketing Cloud would be perhaps 10 or 11 steps just to make sure that everything is ready for a simple send

Salesforce Marketing Cloud Feature Ratings

7.1
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
5
A/B testing
5
Mobile optimization
6
Email deliverability reporting
8
List management
4
Triggered drip sequences
8
7.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
4
5.5
Calendaring
4
Event/webinar marketing
7
3.0
Social sharing and campaigns
3
Social profile integration
3
7.3
Dashboards
7
Standard reports
8
Custom reports
7
6.6
API
5
Role-based workflow & approvals
8
Customizability
4
Integration with Salesforce.com
10
Third-party software integrations
6

Using Salesforce Marketing Cloud

30 - Marketing, Data, Mobile messaging
26 - Email Specialist, Campaign Manager, Data team, SQL knowledge, HTML, CSS, journey orchestration, SSJS
  • Welcome Emails
  • Abandoned Cart Emails
  • Winback Programs
  • User De-duplication
  • RFM Segmentation
  • Hyper Personalisation
  • First Party Paid Media effort
  • Mobile Push Messaging
  • Cloud page uses
It is a great future proof platform that can do much more than what we currently use it for

Evaluating Salesforce Marketing Cloud and Competitors

Yes - DotDigital
  • Scalability
We use platforms that are always looking to the future and always improving
Perhaps look at other platforms that have and easier to setup web behaviour tracking solution

Salesforce Marketing Cloud Implementation

With out a partner this would have been a nightmare. The documentation is comprehensive but if you dont know what to look for it becomes tricky
  • Third-party professional services
Jellyfish
Yes - discovery, define, build, launch
Change management was a small part of the implementation and was well-handled - starting with a stakeholder meeting is very important and outlining the scope of work and who takes responsibility for what
  • SSL on self hosted domains
  • Domain selection
  • Sandbox testing

Salesforce Marketing Cloud Training

  • Online Training
it is fun and fast flowing training through trailhead

Configuring Salesforce Marketing Cloud

I think the configurability is just right for this type of product. It can adapt to different needs and different kinds of data ingestions.
Always discuss subscriber key selection up front and make sure it is a signed off part of the configuration.
Some - we have done small customizations to the interface - it is easy to customise but also not much can be customised other than logo and colors
No - we have not done any custom code

Salesforce Marketing Cloud Support

They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
ProsCons
Good followup
Kept well informed
Immediate help available
Less knowledgeable
Escalation required
Need to explain problems multiple times
Slow Initial Response
Yes, it is more than not bundled in with account packages, it does pay to have the premium support package as the responses are quicker. Unless you have your own partner providing you support then it makes sense to use them to get the support you need. It also depends on complexity of the issue.
A time when Salesforce provided you with exceptional support for this product was when I raised an issue with them around automation errors and they got the ticket in record time and then suggested I get on a call to discuss further so we could screen share which resulted in the problem being solved almost immediately

Using Salesforce Marketing Cloud

There are areas of the platform that really are not easy to use and require data scientists to get the most of it.
ProsCons
Like to use
Quick to learn
Feel confident using
Requires technical support
Inconsistent
Lots to learn
  • Building emails
  • Building journeys
  • Single sends
  • data transformation
  • contact builder
  • optin management

Salesforce Marketing Cloud Reliability

they have a 99.9% up time and the issues that arose were most often from the way we set up large automations
It does get slow often and sometimes requires a log out and log back in

Integrating Salesforce Marketing Cloud

SFMC offers multiple ways of integrating but their are limited out of the box integrations and sollutions. Even their CRM integration can be complex.
  • Salesforce Salescloud
  • Salesforce Marketing Cloud Personalisation
  • Salesforce Commerce Cloud
  • File import/export
  • API (e.g. SOAP or REST)
  • ETL tools
  • AppExchange or similar marketplace
Planning and documenting everything including all fields is a must

Relationship with Salesforce

they are great and providing an art of the possible for the platform and making sure you are set to go come implementation time
Customer success team members kick in but for the most part the vendor steps back unless there is something wrong what was purchased
discount rates if signatures were given prior a certain cut off time
was not involved with this part but i have not heard about clompaints
Beware of them trying to sell you tech that is not applicable or beneficial.

Upgrading Salesforce Marketing Cloud

Yes - yes this happens in the background and very rarely effects anything at all other than a few new features available.
  • AI Functionality was released
  • Tool tips in platform at certain areas
  • Inteligence Reports
  • a more intuitive reporting
  • more AI functionality
  • better website behaviour tracking

Comments

More Reviews of Salesforce Marketing Cloud

  1. Home
  2. Marketing Automation Software
  3. Salesforce Marketing Cloud Reviews
  4. User Review of Salesforce Marketing Cloud