Item: Salesforce Marketing Cloud
Rating: 10
Author: Verified User

Pros and Cons

Data ingestion
Multichannel Journeys
Personalisation
Data Transformation

Complicated user interface
Detail of error reporting is poor

Return on Investment

Abandoned cart programs are complex to set up but when setup we see high returns
The platform tech fees are higher than the more simpler platforms and implementation costs are also high so ROI realisation takes a bit of time.

Salesforce Marketing Cloud is the best to future proof your marketing automation efforts. There is very little limit to what can be achieved with Salesforce Marketing Cloud. I dont think there is a next step or a better platform to move to from Salesforce Marketing Cloud. The only limit that their could be would be skills to make full use of the platform and anyone changing from Salesforce Marketing Cloud would be taking a step backward.

Campaign Performance

Tracking the standard metrics is simple but trying to track more complex reporting does need a fair bit of SQL and automation to export custom reports. It is all available it just needs to be built. Data ingestion is simple but would require data manipulation to join external reports with Salesforce Marketing Cloud reports. For our clients Salesforce Marketing Cloud reporting can answer almost any reporting need it just takes a little longer to get there.

Alternatives Considered

Dotdigital, Bloomreach Commerce Experience Cloud, HubSpot Marketing Hub, Braze and Salesforce Experience Cloud

Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Other Software Used

Bloomreach Commerce Experience Cloud, Dotdigital, Salesforce Experience Cloud

Likelihood to Recommend

It is well suited to complex marketing journeys that need various actions to trigger the journeys.

It is a little too complicated for the simpler marketing actions where other platforms are easy to use the interface in a few steps where Marketing Cloud would be perhaps 10 or 11 steps just to make sure that everything is ready for a simple send

Salesforce Marketing Cloud a Future-proof Solution

Modules Used

Overall Satisfaction with Salesforce Marketing Cloud