Item: pharosIQ
Rating: 10
Author: Verified User

Overall Satisfaction with pharosIQ

Use Cases and Deployment Scope

We use pharosIQ paid media programs to generate demand for our security solution areas. We have specifically used pharosIQ content syndication, direct mail, and display advertising services. These have helped us generate leads for our sales team to follow-up on. We use a variety of paid media vendors and pharosIQ consistently exceeds our goals from a lead conversion standpoint, ultimately driving pipeline, leading to a high ROI.

Pros and Cons

Pros

The lead quality provided from pharosIQ is high, always meeting our targets and needs. This leads to higher conversion rates and ROI.
Audience targeting
Communication
Program support is fantastic. pharosIQ always goes above and beyond to ensure program success

Cons

I, personally, have not run into any issues with pharosIQ. I have not used all of their services, but the ones that I have, have run smoothly.

Return on Investment

High lead quality
High conversion rate to MQL
High conversion rate to Opportunities
Strong pipeline generator
High overall ROI

Support Rating

The pharosIQ team consistently provides high-quality customer support. Everyone I work with is very responsive, great at communicating, knowledgeable at making program recommendations to optimize for success, and overall very supportive. I enjoy working with pharosIQ and have already recommended them to other colleagues in the industry. Both the services provided and the members of their team, are all great.

Solutions

We always aim to become more effective at reaching our target audience at the right time and with the right message. pharosIQ helped improve the size and quality of the leads in our database. Their programs also enabled us to engage leads at every stage of the funnel. They also allowed us to further amplify our content and messaging across the industry. pharosIQ provided competitive pricing and high pipeline ROI, allowing us to get more out of our budgets.

Usability

pharosIQ is easy to use and work with. Their team is great at communicating, very responsive, and will work closely with you to ensure the success of your programs. They act as a true partner, and tailor their services to your needs. I would certainly recommend working with pharosIQ to a friend.

Alternatives Considered

TechTarget Lead Generation and DemandScience

I work with a variety of paid media vendors and providers. In addition to pharosIQ, we work with TechTarget, DemandScience, and several others that aren't even listed. pharosIQ consistently has competitive pricing, has equal or greater lead quality, has similar or better services, and often provides a better ROI. pharosIQ is definitely worth adding to your mix.

Key Insights

Do you think pharosIQ delivers good value for the price?

Yes

Are you happy with pharosIQ's feature set?

Yes

Did pharosIQ live up to sales and marketing promises?

Yes

Did implementation of pharosIQ go as expected?

Yes

Would you buy pharosIQ again?

Yes

Other Software Used

TechTarget Lead Generation, DemandScience

Likelihood to Recommend

pharosIQ has consistently been one of our top performing paid media vendors. Their lead quality is fantastic, the conversion rates are above average, and the overall ROI is very high.

One thing to note, with any paid media vendor, is that you need to have a strong marketing nurture and SDR follow-up plan in place to ensure the leads you generate are set up for success and effectively flow through the customer journey / your funnel.

Comments

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James Crilly
(Vendor Representative) commented 6 months ago
Thank you for taking the time to share your experience with pharosIQ. Were delighted to hear our solutions have been beneficial for your team and your feedback is incredibly valuable to us. Were looking forward to continuing our collaboration. Best regards The pharosIQ Team

High quality leads and ROI with pharosIQ