Best Demand Generation Software

What is Demand Generation Software?

Demand Generation Software increases customer awareness of and engagement with a brand or product. Demand Generation Software products do this by organizing and executing automated marketing strategies with personalized or niche-specific content. Demand Generation Software can also track advertising goals, measure customer retention rate, and monitor overall marketing effectiveness.

Demand Generation Software is commonly used by companies or businesses aiming to increase visibility on their services or products. These products are especially useful for introducing new products or reaching new markets. This is because tools in this category create advertising buzz and stimulate viewer interest through targeted marketing strategies and unique content dispersal. Some Demand Generation Software also include tools to retain leads through automated communication or by allowing team members to contact leads directly.

Demand Generation Software is often described interchangeably with Lead Generation Software. However, the primary difference is that Demand Generation Software generally focuses on using content to attract visitors without necessarily following up on potential lead interactions. As such, they tend to include more robust tools to create and distribute niche or individualized marketing assets and analyze their effectiveness. Lead Generation Software, on the other hand, is often used to interact directly with possible leads to increase customer retention and visitor conversion.

Demand Generation Software Features

The most common Demand Generation Software features are:

• Lead management
• Lead tracking and filtering
• Content creation tools
• Automated referral tools
• Calendar management
• Email and social media marketing management
• Retention analytics and visualizations
• Marketing automation tools
• CRM and lead generation integrations
• File import and document management tools
• Event management tools
• Project management tools
• Form and survey construction
• Landing page creation
• SEO marketing tools
• Scoring functionality
• On-premise and cloud-based software

Demand Generation Software Comparison

When choosing the best Demand Generation Software for you, consider the following:

Demand generation strategy. Your demand generation strategy will ultimately decide which services and tools you will need from the software. This will also help to determine if the Demand Generation Software product you choose can cover those needs on its own, or if you’ll need to include products from other categories in your gameplan.

Social media tools. Some Demand Generation Software include tools to optimize social media campaigns, such as monitoring multiple accounts across platforms and measuring brand impact on those sites. However, each Demand Generation Software provides different ways to access metrics or measure engagement. As such, you may find that, based on your needs, products in the Social Media Monitoring Tools category may be better suited to covering social media campaigns.

Content creation tools. Most Demand Generation Software includes some content creation tools. However, the complexity or range of available tools can vary between each product. This will most likely not be a major consideration for you if email marketing is your primary demand generator. If you intend to include more complex content, such as video content or webinars, you’ll want to make sure that the product can help you create the content you need, or at least support external file types.

Third-party integration support. Demand Generation Software products are generally designed to accomplish more than just demand generation - this can include (but is not limited to) lead generation, customer relationship management, and SEO optimization. Further, each product in this category handles these tasks or focuses differently. As such, you’ll want to make sure that your product can accommodate other services or software you may be using so that you have stronger cross-product efficiency.

Pricing Information

Pricing for Demand Generation Software ranges between $25 and $80 per month at the lowest subscription tier. Many Demand Generation Software vendors offer free versions, usually with restricted numbers of features or users compared to paid versions of their products. Vendors also offer trials, demos, and enterprise plans with customized pricing.