Item: pharosIQ
Rating: 9
Author: Verified User

Overall Satisfaction with pharosIQ

Use Cases and Deployment Scope

We just pharosIQ for our content syndication program and are looking to use them for display advertising as well. Our goal is to field more leads and active prospects to send to our Sales team. We also want to introduce more people to our company and services with the end goal of getting them to buy/use our technology.

Pros and Cons

Pros

Communication
Friendliness
Constructive feedback
Opportunities to pivot

Cons

Buyer ready leads
Better lead targeting
N/A

Return on Investment

Increase in number of leads
Few deals have come through from the leads
Help us to meet MQL goals

Support Rating

The customer support has been the best out of all the vendors we would with for lead generation. They are always prepared on our bi-weekly calls and provide ample amount of guidance. They also come with new proposals if what we are doing isn't working. For example, we now are thinking of implementing a display ad program.

Solutions

We were not meeting our MQL goals. We needed to find a way to bring in more, net new, leads to the company. We used all of our organic resources but needed to bring more traffic to our site, our resources, and our business. Sales was looking for more leads to engage with and pharosIQ helped with that.

Usability

The usability is great. We receive an email once a week of all the content syndication leads via a spreadsheet. I review the spreadsheet and send back the leads we are rejecting because they don't fit in our ICP. pharosIQ makes sure we are on track to hitting our goals by providing a cadence update every week as well.

Alternatives Considered

Anteriad

pharosIQ wins in the customer service department. I will say, Anteriad tends to deliver more accurate leads that fit within our ICP. We are also considering running other programs with Anteriad. So, similarly, pharosIQ is also pivoting our strategy to help us meet our goals. I think both are comparable products and/or companies.

Key Insights

Do you think pharosIQ delivers good value for the price?

Not sure

Are you happy with pharosIQ's feature set?

Yes

Did pharosIQ live up to sales and marketing promises?

Yes

Did implementation of pharosIQ go as expected?

Yes

Would you buy pharosIQ again?

Yes

Other Software Used

DemandScience, Anteriad

Likelihood to Recommend

pharosIQ has a fantastic team of people. They are always willing to help and support us by whatever means necessary. It doesn't feel like we are using them as a service, it feels like a real team effort. They genuinely care about our business and helping us to meet our goals.

Comments

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James Crilly
(Vendor Representative) commented 6 months ago
Hello were grateful for your honest input. Its always pleasing to hear how pharosIQ fits into your strategy. The insights you provide help us continue to evolve and improve our solutions. Regards pharosIQ Team

pharosIQ review