Item: pharosIQ
Rating: 8
Author: Verified User

Overall Satisfaction with pharosIQ

Use Cases and Deployment Scope

We use pharosIQ for both content syndication and their conversational display ads. The content syn is pretty standard, compared to other vendors in the space. We did have some slight targeting and fulfillment gaps, but we were focusing on a niche EU audience, so it was to be expected. The conversational display ads are very unique and offer some interesting analytics.

Pros and Cons

Pros

Good Communication
Quick Turnaround
Easy to Work With

Cons

Greater EU Fufilment
Proactively flag issues
More competitive display pricing

Return on Investment

Lead Goals
Opp Goals
Booking Goals

Support Rating

Support was great. Everyone on the pharosIQ side is friendly and professional. They respond promptly and consistently. The only issue we had was around fulfillment for a niche campaign.

Solutions

pharosIQ fits into our normal syndicated content plan. Syn content helps us target the right personas at inner-core, ICP accounts. pharosIQ has a global presence and competitive pricing. As with any syndicated program, the leads are not necessarily ready to purchase immediately, and many require additional nurturing most of the time.

Usability

Easy to use, as pharosIQ handles pretty much everything on their end. All you need to do is provide content and targeting parameters.

Alternatives Considered

Integrate Demand Cloud, DemandWorks Media, Digitalzone, Activate and DemandScience

pharosIQ has competitive pricing compared to many of the major syndicated content players.

Key Insights

Do you think pharosIQ delivers good value for the price?

Yes

Are you happy with pharosIQ's feature set?

Yes

Did pharosIQ live up to sales and marketing promises?

Yes

Did implementation of pharosIQ go as expected?

Yes

Would you buy pharosIQ again?

Yes

Likelihood to Recommend

pharosIQ offers good pricing on standard content syndication programs. Their conversational display ads provide a unique way to target users outside normal channels.

Comments

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James Crilly
(Vendor Representative) commented 6 months ago
Hello. Thanks so much for your review. Were glad to hear youve found value in our content syndication and conversational display ads and that our team has been responsive and easy to work with. We appreciate your input as it helps us improve. Thanks again for your support. Best Regards The pharosIQ Team

PharosIQ - Solid Content Syndication and Unique Display Capabilities