Item: pharosIQ
Rating: 10
Author: Verified User

Overall Satisfaction with pharosIQ

Use Cases and Deployment Scope

At our company, I use pharosIQ within the marketing team to support campaigns that promote our software solutions within the Industrials vertical in Central Europe. From a business standpoint, pharosIQ helps us address the need to clearly communicate the value of our products to prospects and customers. The data and reports generated through the campaigns inform our nurture campaign target group, re-targeting, etc. It also supports sales enablement by providing real-world insights.

Pros and Cons

Pros

Quick implementation process
Frequent performance updates
Easy to work with!!

Cons

So far I got everything I requested or asked for

Return on Investment

30% ROI in our previous campaign

Support Rating

From the beginning of our collab you could feel that they're really invested with their customers and try to get the most out of their campaigns. Since we started our collaboration we're in open dialogue regarding the campaigns and their performance. Every wish from my side got fulfilled.

Solutions

They helped us regarding Lead Generation and Awareness. We work with a target list that includes some project accounts and pharosIQ helped us to address the right people.

Usability

Super easy to work with!

We worked with excel sheets, they showed us the logic behind our campaigns, etc. Also the reports are easy to understand.

Alternatives Considered

We've worked with different vendors however, pharosIQ helped us generate a big amount of leads which we now can nurture further.

Another USP is their conversational display ad which really convinced us.

Key Insights

Do you think pharosIQ delivers good value for the price?

Yes

Are you happy with pharosIQ's feature set?

Yes

Did pharosIQ live up to sales and marketing promises?

Yes

Did implementation of pharosIQ go as expected?

Yes

Would you buy pharosIQ again?

Yes

Other Software Used

6sense, Influ2

Likelihood to Recommend

My latest project with pharosIQ was a conversational display ad and I'm beyond satisfied with the results and the process.

They recommended different approaches and best practices, they fulfilled my wishes and even implemented some last minute fixes.

The results really are outstanding with a 16 second engagement time on the ad while the benchmark was at 10.

Comments

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James Crilly
(Vendor Representative) commented 5 months ago
Thank you for your review We really appreciate your words and are thrilled to hear that pharosIQ has been valuable in supporting your campaigns and generating strong results. We look forward to continuing our work together and driving even more success in the future. Regards pharosIQ Team

Check out their Conversational Display Ads