Postwire Review
May 09, 2014

Postwire Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Postwire

Postwire was used by our Lead Generation team within the Sales Department. It was used as a way to get information such as case studies, PowerPoint presentations, or other information to prospective clients. Each Postwire page that was sent would be personalized to that person's position within an organization, as well as that company's industry.
  • The ability to choose as many documents or links as necessary for each Postwire page is great.
  • It is very useful to be able to change the order in which each piece of information is displayed on the page.
  • The mobile app is very straight-forward, making it much easier to create a page from your mobile device than many other apps I've seen.
  • It is wonderful being able to see how many people, and who specifically, has viewed your page.
  • Enough people don't know about Postwire, and I think that because of that, prospective clients often disregard these links as spam.
  • Unfortunately, we saw little to no ROI. When we would follow up with prospective clients that we sent pages to, many of them admitted to not viewing the page as they had never heard of Postwire.
Unfortunately, the decision to renew does not fall on me. However, I have told the decision maker that I believe that we utilized Postwire incorrectly when we started. I believe that rather than sending links to our Postwire pages to prospective clients in our introduction email, they would be better suited to send after connecting and agreeing to send them additional information. That way, you can explain that it will be in the format of a Postwire link due to it's ease of use.
I believe that Postwire would be useful in any professional setting. It is great for a sales team to use with prospective clients, but it would also be helpful in presentations or helping you keep certain documents in order. If you have a lot of different files, all pertaining to different industries, it is a great way to have each industries' documents together in one place.