Wifi marketing made easy
March 27, 2022

Wifi marketing made easy

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Purple WiFi

Purple WiFi allows the organization to monitor, manage and obtain useful information about who uses the organization's wifi. With this information we can know what this wifi is used for, what websites are being visited and it allows us to filter the use of our wifi connection to only students and staff members.
  • Splash pages
  • Analytics
  • Targeted Promotions
  • Very complicated user interface.
  • Difficult to navigate.
  • Disappointing customer support.
  • Login portal
  • Wifi marketing
  • Analytics
  • Targeted ads increased extra curricular classes sign ups.
  • Analytics allowed us to get insights on how to better design our website.
  • Hard to reach customer support impacted negatively our experience.
In terms of features and productivity, Purple WiFi is a more complete software experience. More variety of features, more technical for those who know how to get their way around the clunky UI and better user management. Baidu WiFi Hotspot can offer some user control, but it can pale in comparison to Purple WiFi's offering.

Do you think Purple WiFi delivers good value for the price?


Are you happy with Purple WiFi's feature set?


Did Purple WiFi live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Purple WiFi go as expected?

I wasn't involved with the implementation phase

Would you buy Purple WiFi again?


The Purple WiFi tool is great when it comes to managing the big amount of users that connect to your wifi connection. It allows you to leverage this connection and use it for the organization's benefit. This could be through targeted promotions, understanding user behavior, and collecting useful analytics from the users.