Rubicon Project Review
October 21, 2019

Rubicon Project Review

Hieu Nguyen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Rubicon Project

Rubicon Project is currently only being used by the digital advertising department and is used to sell Gameloft inventory through the open market or direct deals with clients.
  • Rubicon Project's UI is simple and user-friendly.
  • Their support team responded very quickly and are very helpful when trying to solve the issue.
  • Rubicon Project's reporting has multiple metrics that allow for a very detailed report.
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
  • Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
  • Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
  • Rubicon Project's reporting portal is easy to use and has multiple metrics which allow you to have a detailed report.
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.

Magnite Feature Ratings

Ad campaign creation
8
Ad deployment
8
Display advertising
8
Ad display and retargeting segmentation
8
Sequence targeting
8
Data Transfer
7
DSP integration
8
Ad dashboards
8
Ad performance reports
7
Ad conversion tracking
7
Ad attribution reporting
8
Cross-channel ad management
8
Ad forecasting and optimization
6