Rubicon for Publisher Monetization
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March 06, 2018

Rubicon for Publisher Monetization

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Rubicon Project

The organization is using Rubicon Project to manage and optimize advertising inventory monetization and yield. We use Rubicon to surface our inventory through Marketplaces for Private Marketplaces, Programmatic Guaranteed, as well as the open RTB marketplace.
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
  • ROI has been incredibly positive.
  • No negative impacts to our business.
Rubicon had superior client services and monetization techniques.
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.

Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.

Rubicon Project Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Data Transfer
DSP integration
Ad dashboards
Ad performance reports
Ad conversion tracking
Cross-channel ad management