Rubicon for Publisher Monetization
March 06, 2018
Rubicon for Publisher Monetization
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Rubicon Project
The organization is using Rubicon Project to manage and optimize advertising inventory monetization and yield. We use Rubicon to surface our inventory through Marketplaces for Private Marketplaces, Programmatic Guaranteed, as well as the open RTB marketplace.
- Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
- Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
- Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
- ROI has been incredibly positive.
- No negative impacts to our business.
- Index and ONE by AOL
Rubicon had superior client services and monetization techniques.