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Good software with great experience
April 22, 2022

Good software with great experience

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

Salesforce Audience Studio (formerly Salesforce DMP) is a great tool to add if you are already involved with the Salesforce universe. It helps us in effectively manage our leads, opportunity, and contacts across our marketing team. It helps us keep track of lead/opportunity lifecycle and their activities across. Other minor use cases are revenue forecasting and demand/supply management using the dashboards provided.
  • Lead/Opportunity lifecycle management
  • Informative and customized reporting systems
  • Understanding and manage customer requirements
  • Dashboard's visualizations can be improved and may provide better charts.
  • There is usually a lag when data processed is huge.
  • Pricing
  • Solves immediate requirement of customer lifecycle management.
  • Also good for data management.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

It is well suited for mid to large-size companies due to pricing. It can be a good option only if you have a well-trained salesforce resource as it needs technical expertise to operate in a Salesforce environment. It is not well suited when all you are looking for is reporting.