Item: Salesforce Marketing Cloud
Rating: 8
Author: KAUSHIK DEBNATH

Use Cases and Deployment Scope

The Salesforce truly helped our organization to store employee details & perform quick analysis which was taking a lot of time earlier.

Pros and Cons

Customer data marketplace.
Data management platform
Advertiser.

The advertising parameters could be bit more elaborative.
Integration capability expansion with new technologies.
Customer media experience can be enhanced.

Return on Investment

Decreased work effort.
Increased efficiency.
Publishing made easy.

We had some scenarios and limitations on Oracle Data Cloud. With help of Salesforce, we were able to overcome most of those limitations. This made the work more efficient and productive as integration and providing Ad data to other parties became much more sophisticated and easy. This is helping the business in saving a lot of time and effort.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Other Software Used

Oracle Data Integration Platform Cloud, Lotame, Adobe Audience Manager

Likelihood to Recommend

Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.

Advertising and Publishing using Salesforce Audience.

Modules Used

Overall Satisfaction with Salesforce Marketing Cloud