Advertising and Publishing using Salesforce Audience.
April 22, 2022

Advertising and Publishing using Salesforce Audience.

KAUSHIK DEBNATH | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

The Salesforce truly helped our organization to store employee details & perform quick analysis which was taking a lot of time earlier.
  • Customer data marketplace.
  • Data management platform
  • Advertiser.
  • The advertising parameters could be bit more elaborative.
  • Integration capability expansion with new technologies.
  • Customer media experience can be enhanced.
  • Decreased work effort.
  • Increased efficiency.
  • Publishing made easy.
We had some scenarios and limitations on Oracle Data Cloud. With help of Salesforce, we were able to overcome most of those limitations. This made the work more efficient and productive as integration and providing Ad data to other parties became much more sophisticated and easy. This is helping the business in saving a lot of time and effort.

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Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.