Review of Marketing Cloud Email Studio by SME
September 25, 2017
Review of Marketing Cloud Email Studio by SME
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio is being used as an add-on with Marcomm Central. We used the Marketing Cloud to send emails and create templates on behalf of dealers. The dealers were able to select emails in Marcomm then send the email out to their perspective lists based on product-specific templates.
- The email WYSIWYG is great. You can create custom templates for less experienced users to easily drag and drop images or text without the whole email breaking.
- The integration with other systems is also something that has been beneficial. Salesforce in particular.
- Dynamic content is super simple with the marketing cloud. You don't have to create any custom script or utilize another language to make this happen.
- The speed of the system could definitely be improved. Lists could be loaded faster.
- Also creating complex lists can be difficult. It really isn't a drag and drop type of functionality. Programming has to be used to get really complex.
- You have to buy multiple tools for what other marketing automation platforms provide out of the box. You also have to move from one "studio" to another. It needs to be tied together more.
- Marketing Cloud makes it easier for you to track what campaigns are working and not through analytics. This helps us determine where to spend our resources.
- Tieing in multiple channels is great. Social, web, etc. You can see the whole picture of the customer's journey throughout their lifecycle.
- Again, not having one tool to rule them all also hurts return since you're paying for multiple areas.
I also have extensive experience in Marketo and am a certified expert in both tools. Comparing the two, performance, ease of creating dynamic lists, and one tool to rule them all really is what puts Marketo in front of the Marketing Cloud in my opinion. Most things are standard for Marketo and another subscription for multiple tools is not required. The analytics engine in Marketo is also a lot more robust. Although, Marketing Cloud succeeds in the dynamic content and WYSIWYG.
250,000 to 1 million