Driving Customer Engagement Has Never Been Easier.
November 10, 2022
Driving Customer Engagement Has Never Been Easier.
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- MyBuys
Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
Salesforce Marketing Cloud Interaction Studio helps give insight and real-time data into customers. I currently use it to drive customer interaction and create a better buyer experience. This program is great for visual learners because there are many graphs and charts that give a complete view of your customers and their journey.
- Manage the customer experience in one place.
- Drive engagement within the target audience
- View Real-time data
- It did take a little bit of training to understand how to use the program. If you have never used any of the Salesforce products, it can be confusing to navigate at first.
- The ability to import and export data
- I love that you can personalize campaigns through the program
- I've been able to see an increase in our customer engagement
- I'm looking to really target a specific target audience. Salesforce Marketing cloud interaction studio makes that a breeze.
The two product are pretty similar in their functionality. If you already use salesforce products, the interaction studio is a little easier to adapt. You also don't need to maintain an integration like you would with Marketo Engage. I also feel like the interaction studio was more visual and the data was easier to understand.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Salesforce Marketing Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Salesforce Marketing Cloud again?
Yes