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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing (915)
    8.8
    88%
  • List management (937)
    8.7
    87%
  • Email deliverability reporting (940)
    8.1
    81%
  • Standard reports (922)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.6
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.8
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.4
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2580)

Attribute Ratings

Reviews

(1-25 of 1121)
Companies can't remove reviews or game the system. Here's why
Mukesh Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yeah, I have worked on multiple instances now and had done some regular kind of work which include list cleaning, list import, list pull, html emails, landing pages, forms, batch campaigns, triggered campaigns, a/b tests, webinar setups, Newsletters, Dynamic content, On demand campaigns, segmentations.<div>Working on various types of reports to measure data or result.<br>Highly utilised the activity logs of leads.</div>
  • No code UI, enables faster and better implementations. Drag n drop email modules, easy logic implementation, and scheduling and a varieties in reporting.
  • We can check the activity logs of each person in Marketo.
  • Using APIs, Webhooks to make the tasks easier. As an example, we can change a particular field column from a imported list in Marketo through API. We can sink events data to&fro with event partners with Webhooks.
  • Wide variety of tokens which helps in various ways one is highly personalized emails.
  • Marketo tool is expensive and it's certifications are costly.
  • Sometimes there are some CRM sync issues encountered and are to be solved manually.
I think almost every thing can be done on Marketo, in a simple language we can easily orchestrate a lifecycle of a prospect to becoming a customer. Easy handling data, through segmentations, smart lists, datahygiene, understandable UI, low code assets building, logic implementation and use integrations, APIs, Webhooks.
Nurturing the leads through dedicated campaigns, actively tracking the activity logs of different leads and much more.
Sumit Thorat | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
First of all, I appreciate its support for multi-channel marketing activities, which allows us to communicate with our audience via various channels like email, social media, and the web. Furthermore, it automates operations like email advertising, lead nurturing, and scoring, helping us to streamline our repetitive tasks.
  • I like its user-friendly and intuitive.
  • Allow us to create personalized, targeted marketing strategies.
  • Overall, improve the customer experience.
  • A bit expensive, especially for smaller companies.
  • Otherwise, all of the features are fantastic and simple to use.
By providing a unified platform that allows us to work together, we can quickly communicate with sales and marketing teams, enabling the smooth movement of leads from marketing to sales.
Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Marketo for our global company and across the organization. It solves CRM business requirements as well as personalization. We manage a lean marketing team and run campaigns using Marketo on a global scale. We can fully grow within the Marketo system and continue to segment and personalize and scale.
  • Trigger campaigns
  • Personalized content
  • Metrics and analytics
  • Salesforce integration
  • API integrations
  • Custom campaign development
  • Design Studio
  • Lead Database
  • Community
  • Form CSS - make it easier for everyone to modify
  • Landing page guided templates
  • More flexibility for email editor
  • More design options for customization
  • More Salesforce sync customization/visibility
Full-scale business and marketing applications and setting up channels to measure marketing activities. I think Marketo is a great ecosystem addition that can be integrated with different platforms. For example, Slack integrations, Zapier integrations, CRM Salesforce, RTP, ABM, and MPI new features and email deliver-ability options all are available and ready to implement.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Using Adobe Marketo Engage for everyday outreach. We are automating our sales team outreach and managing website forms through it, apart from the usual outreach. Webhooks are a blessing. It's awesome that you can create landing pages within Adobe Marketo Engage and have them, forms and flows under the same roof. It gives great flexibility and helps a lot with the work.
  • Complex flows
  • Form management
  • Data value change based triggers
  • I'd like to see Adobe Marketo Engage provide updated ready to use templates for emails and LPs
  • AI would be a wonderful addition to their offerings
  • Better account management
Adobe Marketo Engage is a wonderful tool for basic and for complex outreach. Its batch and trigger smart campaigns give great flexibility on achieving your goals. Automating the sales outreach is useful, however, I wish Adobe Marketo Engage could offer some sort of inbox for receiving messages that users can use via custom flows for automatic detection of next actions. Probably this will come once AI is introduced. One can only help.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage for email marketing, nurture and drip campaigns, lead scoring, web forms and as user preference center. The business problems it addresses are cross-selling and maintaining relationships with current clients and passing new leads to our sales team. We use Adobe Marketo Engage as a global digital marketing tool and we use it in markets all around the world.
  • Segmentation
  • Nurture and Drip Campaigns
  • Analytics and Reporting
  • Lead Generation
  • Overall, it can be hard to onboard new users, as there is a lot to learn
  • Integrations with other platforms in our stack
  • Overall, email deliverability in B2B is challenging
It works exceptionally well for building out personalized drip and nurture campaigns. It can be challenging to use it effectively when you have more than one CRM system.
October 17, 2023

Marketo... all you need

Soumya Subhadarshi Behera | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo makes it easy to build an effective lead nurturing and scoring engine. Rather than pushing unqualified leads to sales, you can nurture them through Marketo and engage sales when the prospect is ready based on their online behavior. In addition to providing a strong product, Marketo has built a strong user community and enables marketing teams to tap into best practices and knowledge from peer companies.
  • Lead scoring
  • Campaign management
  • Email management
Once the customizations are down you will be very satisfied with your version of Marketo. I highly recommend implementing this into your organization. It's harder to import files than it should be, and the reporting is seriously lame in my opinion.
Kayla Nixon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As a Adobe Marketo Engage Admin, I work with campaign mangers to deploy marketing campaigns, send MQLs to SFDC, reporting, and daily operational tasks and projects.
  • Useful for many use cases
  • Updated constantly
  • A lot of functionality and integrations
  • Bot filtering
  • email templates could be more dynamic
Adobe Marketo Engage is a very manual tool which allows for extremely detailed customization but in my opinion, also creates a large space for error. I think reporting could be a little better in terms of data integrality with bot filtering. I do like how creative one can be with smart lists in order to get the exact criteria wanted. I think for Dynamic chat I wish the audience criteria enabled more along with reusable blocks for dialogues.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our customer database is really huge and that's why we engaged AAdobe Marketo Engage to help us with our marketing efforts. It gives us a foolproof way of understanding our audience interactions, giving us the power to hit custom touch-points of our audiences like season, gender, type etc. while running campaigns.
  • No software comes close to Adobe Marketo Engage when it comes to analyzing user interactions
  • The A/B tests are easy and properly optimized.
  • The data models are quite intriguing
  • It took me while to grasp the analytics set-up
  • While targeting is great, there are limitations on the things you can target in the email flow
From my experience and the way I see it, Adobe Marketo Engage is only suitable for people and teams with large dataset. It will surely be an overkill if your audience size is in the hundreds
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As the CMO at our construction company, I have leveraged Adobe Marketo Engage to automate and enhance our marketing efforts. One of our primary problem that it addresses, is generating and managing leads. We use the platform to capture leads through various channels, Our website, FB, Instagram, and email campaigns. It allows us to segment and nurture these leads based on their behavior and engagement of our content. It helps us ensure that we are targeting clients who are genuinely interested in our construction services and book appointments.
  • It ability in tracking user behavior is impressive.
  • We can create workflows to track leads depending on lead behavior and how they respond to our emails or automated messages.
  • Its segmentation tools allows us to divide our leads into distinct categories, like by project type, location enabling us to send hyper-targeted messages.
  • It has simplified our A/B tests on our email campaigns processes by allowing us to set up and analyze A/B within the platform
  • Cost
  • It could offer more advanced content personalization options. For instance, the ability to dynamically generate content blocks within emails or landing pages based on a lead's specific interests or past interactions would take personalization to the next level
Adobe Marketo Engage is suitable for companies that want to run coordinated marketing campaigns across various channels like emails, social media, webinars. Its multi channel orchestration capabilities shine, ensuring consistent messaging and tracking across all touch points. Adobe Marketo Engage is excellent at identifying and responding to lead behaviors, we get to create highly tailored email campaigns and content for different customer segments.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage is the software we use to do our Marketing Attribution Model for more than four years and we have learned a lot from it. Everyday we capture thousands of touchpoints (how our users interact with our campaigns, emails, website, etc) and we can create a very cool customer journeys.
  • Custom weights percentage to the key touchpoints
  • The datasets have a high level of complexity allowing to creating very interesting data models.
  • Integration with Salesforce
  • There can only be a handful of touchpoints so your funnel can't and be more creative in order to adapt to the ever changing business needs
  • In my experience, customer service takes a bit of time to answer
  • In my opinion, the website is very old-school, not in a very engaging way. A better design with go a long way.
Adobe Marketo Engage is a great software if you have a database with millions of users and want to fully understand how they interact with your Marketing efforts. They provide a solid way to weight those interactions but if you want to build custom touchpoints, you might need to manipulate the existing ones in a database.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In our organization we need a lot of flexibility with content. Marketo allows us to do that using velocity script, which is not very difficult to understand.
  • Dynamic content
  • Clear, organized UI
  • Great preview mode
  • The ability to filter in any way you choose. This also helps when troubleshooting.
  • The way analytics are set up can be a bit confusing and clunky
  • Not being able to target things in the email flow (eg custom objects, etc)
  • Marketo send times can delay quite a bit at times
If you are looking for something robust with the ability for personalized content and trouble shooting options Marketo is great.

If you do not have a basic knowledge of html you may be limited on what you can do.
September 21, 2023

Integration Provider.

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our team built and managed an integration for Bizzabo customers into Marketo Engage. Bizzabo is an Event management platform, and the integration allows for the creation of Marketo Programs representing the event in Bizzabo, the creation/update of Leads based on their engagement with their events, program association, and status and timeline activity updates.
  • API Authentication is easy to manage. Issuing asynchronous credentials (Client ID & Identity codes) help managing authentications and permissions for our clients at their own pace and independently of their integration system's availability.
  • Program steps and statuses - make it simple to define the lead's journey as a forward motion and hedge against potential update errors taking them "back."
  • Duplicate management - too much room for allowing duplicate records, and from what we hear from our customers, de-duping can be cumbersome.
  • Custom objects are complicated to build scalable integrations with.
It's one of the top two Marketing automation systems our customers use, so if asked I'd mention Marketo as one of them.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We implement Adobe Marketo Engage to track our marketing improvements, but we discovered lot of unknown functionalities. We started to automate lot of daily basis tasks, we can now track account based marketing, we can create marketing autoamtion with filter defiend for a set of users. Use testing predictive content.
  • Email filtering
  • content target customers
  • account based marketing
  • price
  • configuration dashboard
  • user roles
in my experience the best scenarios are lead nurturing and scoring - Marketo Engage enables marketers to create targeted campaigns and automated workflows to engage with leads and score them based on their behavior and engagement. Event management - Marketo Engage has robust event management features, including the ability to create landing pages, send invitations, manage attendees, and track event performance. Lead generation - Marketo Engage has a suite of lead generation tools, including forms, landing pages, and progressive profiling, that help businesses generate high-quality leads. The negative side of Marketo Engage is small businesses with limited marketing resources - Marketo Engage is a comprehensive platform that requires a certain level of marketing expertise to set up and use effectively.
September 13, 2023

Adobe Marketo Engage Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Marketo as our email automation platform. We have over 200K emails that we keep in our database and we try to reach to them on weekly basis. We provide training to the federal government so we need to reach our users to make sure that they are aware of: what are the courses and when are the certifications due for renewal. Some of those courses are recommended and some of them are required by different Agencies or different military branches. We use Marketo to make sure that everybody goes through a proper journey of acquisition, ie. Welcome Series. What happens before the class? What happens after you take the class? Marketo helps us to make sure we can always re-engage with the user based on user's preferences. On average, our courses range from 2-5 days. However, some of courses have to be repeated every couple of years. Marketo is definitely helping us to make sure that all of our data gets updated so we can identify and reach proper audience based on user's interest. One of the reasons why we acquired Marketo was because of better attribution view that we were not getting from the other platform.
  • As I mentioned, it definitely give us a little bit better insight of exactly not only WHO the customer is, but provides detailed Lead Scoring. It's much more helpful for us to see the full journey of somebody clicking through exact touch points on our website to lead them to where we want them to go to, and provide the best experience through the website, as well as through email. So if there are different domains or different reasons why they actually are our customers, like our returning students, we actually provide them with better insights into that.
  • Easy way to set-up Programs, i.e. Welcome Series
  • Marketo back-end user experience is lacking search capability and it's is outdated
  • I've been a Marketo user for over a year because of the exposure to various platforms. I do think a big improvement could be made in the area of the user experience on the back-end user. It's definitely something that seems like it's being stuck in the very early 2000s. And yes, it's a very powerful tool. It has a lot of different little pockets that you can definitely tap into and I understand there was an upgrade just recently. I actually feel a small thing like uploading an image right now, it's an extra click, which as a marketing user, you do want to always limit the click. So now within the newer experience, it seems like it makes more obstacles for me to actually jump into the simple thing like uploading the image. Before the update it was little bit more clunky and was more boxy, but it was quicker. So I feel like Marketo could definitely improve upon overall structure and the UX just for the user.
  • It's very simplified, yet I feel like there's still lots of room for UX improvement and reporting. I think reporting would be another reason. It provided insights and you can kind of go and play with that, but I do think things could be done a little bit better.
Marketo is definitely scalable. So that's one of the things we had to know before we were moving into Marketo. We had over half a million contacts, but we had to do a little bit of a data cleanup and make sure everything was updated. We ended up with 200K contacts but we still have thousands to add. So with Marketo the fact that we can grow, and expand as we go, was one of the biggest assets to actually choose and work with Marketo. So scalability of it is definitely a plus.
September 12, 2023

Adobe Marketo Engage Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're currently focusing on the email marketing aspect of it. We're just launching Marketo as the preferred and the only solution for our email marketing. And then integration with the website. That's what the current scope is. And because I'm also responsible for the product roadmap of marketing automation, I think in the near future everything is going to be from real-time personalization to account-based marketing.
  • Marketo does a lot of things well. I think the Munchkin code is definitely amazing. You know, the website tracking the level.
  • I think its strength is also the integrations. I've been a Salesforce CRM user, and I think Marketo Salesforce integration is the best in the business.
  • Marketo is also easy to use for end users. The interface, the drag and drop, the natural English language, for filters, triggers. It definitely works well.
  • I've used Marketo even before it was Adobe. And when Adobe bought Marketo, there were high expectations that it would be integrated very well with the rest of the Adobe platforms. For example, take Adobe Analytics, but Marketo doesn't talk to them natively. You have to be really creative to make that work. I think that's one of the pain points is that they have a good partner ecosystem, but still, the basic stuff is missing. Custom activities and custom events are something that makes Marketo so unique. And the use cases, and the problems it solves, are amazing. But it's annoying when tokens are such a good feature and you can't use tokens for custom fields in the custom activities and events.
  • RCE, a fantastic idea, but the UX is from the 1980s. It makes it so hard for to present a dashboard to my senior leadership. There is a wealth of information which is just not usable. I know that there's Marketo Measure, but it's an expensive add-on vs native functionality.
I think for the end-to-end lead management process, if you are someone who wants to focus on anonymous to known lead conversion, send that to the CRM, show the engagement to your sales with Marketo sales insights, the biggest winner feature according to me. So I think that's where I feel like Marketo has the best use. Where I would say not so strong is if you really want to use it for analytical capabilities beyond email marketing, then I feel like an integration with something like Tableau is necessary. So I feel like that's when I wouldn't recommend.
September 12, 2023

Adobe Marketo Engage Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Some of the most common use cases is sending webinar invitations, promoting webinars and events. Also sending some marketing materials to promote our products, and also to execute some surveys.
  • It does work very well with a lot of information, which is a huge pro for us.
  • It allows a lot of customization. You can create custom fields and custom objects, so that it's not that you only use out-of-the-box features. You can also integrate some of your own things.
  • The first thing that comes to my mind is mass approval of emails, because right now you need to go to every email separately and approve it manually. It would be nice to have bulk approval.
  • There are some bugs that have been apparent for months and years. Example, sometimes when you check a preview of email, it shows some kind of error and you need to refresh the page several times. It would be nice if it would be fixed.
It's not very appropriate for landing page creation because it doesn't allow much customization in that. So for landing pages, we use an external service apart from Marketo. What it's good for, well, in general, to send emails, it's perfect to customize the audience. It's great for us.
September 12, 2023

Adobe Marketo Engage Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Currently, we are at a stage where we are just like standing up Marketo. so we bought it about one and a half years ago. We just launched event programs in Marketo. But basically starting this April, we are moving to a dedicated IP in Marketo, and that's what will help us launch. We are migrating all our email products from FMC to Marketo this year. So that's the main objective.
  • One aspect I like is Marketo Sales Insights. That's my favorite feature because I like it when you can visualize things and make it easier for non-marketer people. It just is very intuitive and straightforward for the end users who are the salespeople to use.
  • Lead lifecycle management in Marketo is a very grand project, which we are at this stage in my current company. We are far off from deploying by about a few months, but that's my second favorite thing.
  • I think the only complaint is about the UI/UX aspect of Marketo. We are training non-technical and non-marketer users to use Marketo, and typically you would have a marketing operations team who's running those campaigns, but we have the email marketers themselves running them. So we have had a couple of complaints that it's not intuitive to navigate within the platform. That's something I would like to see a major improvement on is just to modernize the platform a little bit.
It would be some of those features like lead lifecycle management. But overall I would also say the seamless integration with third-party platforms and especially CRM, whichever CRM it might be, just helps us keep the data maintained on both ends, keep that same data maintained especially the bidirectional sync, which happens every five to 10 minutes. I like that. Like it's just keeping everything intact.
September 12, 2023

Adobe Marketo Engage Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use it to connect different software platforms like our webinar platform. I use it to gain leads from places like LinkedIn, Facebook building emails, building content, landing pages, forms, and just operational programs that are stamping leads with what we need to keep track of and engagement.
  • The UI in Marketo is very good. I think that the landing page builders and form builders are very easy to use. I think it gives you complete autonomy to really do whatever you want instead of a typical marketing automation platform that's drag-and-drop and limited. Marketo is very unlimited in what you can do, which is my favorite part about it.
  • I'm not too sure. I don't have too much trouble using Marketo or have any negative feedback for it.
I think that for a company as large as ours, Marketo's well suited. One thing that's really good is the community of Marketo, it's super helpful. Everyone gives all of their feedback and you can go and search for any kind of questions you have about Marketo. I've used it for 5 years and still, I feel like there are so many things to learn about it. And it's really suited for people who are doing all of the different things that I mentioned earlier. It's very well equipped and it's better than any marketing automation platform I've used before.
September 11, 2023

Adobe Marketo Engage Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We primarily use Adobe Marketo Engage to nurture leads for demand generation to increase our revenue, to maintain customer communication and interaction with our customers. Let them know about product releases and courses we have coming up.
  • It particularly integrates with salesforce.com very well. I do enjoy that.
  • You can find the history. It's easy to find activity history on an individual person.
  • The filters are phenomenal and just the wealth of data.
  • Lead Scoring
  • Lead Nurturing
  • Passing of info to Sales
  • So that would be Marketo integration with Dynamics. So with Salesforce it's a 10 out of 10, and with Dynamics it's about a 4 out of 10. So there are several things that the dynamics version cannot do that the Salesforce version can do.
  • The Native Sync with Dynamics...headache
It is well suited for filtering out your customers from a CRM database, which can contain several hundred thousand people. It has the ability to filter down to an exact single person. You can filter or segment by a group of people. Customize communication to those people. Make one-on-one emails with tokens, the ability to tokenize and basically gives the non-technical design people the ability to make decent-looking emails without having in-depth knowledge of other Adobe products that designers would have.
September 11, 2023

Adobe Marketo Engage Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use them as our ESP and marketing automation platform. Our primary use case is to send all of our marketing emails to all of our readers. Recruitment emails for events. Pretty much all emailing to our audiences runs through Marketo as well as the journey building, which is something that we were looking for when we migrated to them from our old ESP. So looking for more of that nurture-building campaigns and pushing people through these more automated journeys.
  • I think Marketo does a lot of things particularly well as it pertains to email and having the ability to really get very detailed and particular for very different use cases. It kind of has the ability to do everything. You have to learn how to do it yourself, but it does enable you to really do any sort of email marketing campaigns in any fashion, in any sort of journey that you need. So it's very customizable.
  • I think training and ease of use. There's a very large learning curve. I think getting some of our marketers up and running on Marketo takes typically a very long process just to get them fully trained on even just sending emails. It's one of the more difficult ESPs I've ever used. It functions great and it has a lot of features available, but just learning all of those features takes a lot of time. I'm a power user and I've been on the product for six years now and there's still a lot about the product that I don't know and that I'm still learning. So I think you just have to have a very technical mindset to be able to use the product when a lot of people are more marketers and just not used to doing some more customizable really tech oriented roles.
I'd say it's less appropriate for people that are just sending straight emails and just doing something that a more simpler solution could accommodate. But it's definitely more suited for a company like mine that has a lot of different business units that have a lot of different use cases so different ways of sending emails, different types of emails. We also have a lot of data that we collect on all of our audiences, so being able to house all of that data and being able to have a bunch of business units that're doing very different things is something that Marketo really accommodates.
September 11, 2023

Adobe Marketo Engage Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Being a marketing automation tool, the first use case is definitely email marketing and email nurturing. The second I would say is you know, I really engage our customers. We have nurturing programs and all of that that we use engagement programs for, keep nurturing our current and existing customers or we feel who can convert in future. So keep nurturing prospects and everybody, so lead nurturing, lead generation, and lead management.
  • Definitely engagement. I would say lead engagement not so much onto lead management or database management because there are quite a few things that we have challenges with. But with lead engagement and lead generation, it's an awesome tool.
  • Definitely database management. When it comes to database management, not just me being a digital marketing specialist. I've been having challenges dealing with duplicates, merging duplicates, managing duplicates, and a lot of people coming in, personal emails, business emails, all of that. So database management would be the biggest challenge I think that everybody's facing in Marketo or in general. I think in our marketing automation tool as well.
It's definitely suited for a large-scale company with a lot of databases, but then in the past, I've seen smaller companies trying to use it, but they cannot. I would say, having a good Marketo, not an expert, but at least a functioning person, somebody who has Marketo experience definitely makes sense to have it with a company who has a Marketo expert in-house. That makes a really big difference. But then if you really go for consultancy and all of that, then you do not have the complete views of Marketo.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Marketo to manage our entire database. We also use Marketo to host all of our forms and manage all of our email campaigns. It has significantly helped our company become more streamlined when it comes to all of our marketing campaigns. We have automated most of our processes with Marketo.
  • Automation is very powerful.
  • If you can imagine it, you can do it in Marketo.
  • Database is very intuitive and easy to set up.
  • Visual flowcharts would be a nice addition.
  • A more colorful UI.
  • Better customer support.
Marketo excels when you have a team of at least 3-4 employees to run it. It takes a lot of work to set it up and make sure everything is running smoothly. Marketo is a must if you are trying to set up complicated nurture drips. You can pretty much set up anything you can imagine.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo is used for all outbound email follow-ups and is regularly integrated with our system to replace in-product emails fully. The flexibility of Marketo's templates and how easily they can dynamically insert information from our API makes using the platform super easy. The other major advantage of Marketo is the amount of flexibility in the their reporting and automation rules which allow us to meet all use cases
  • Marketing automation
  • Lead scoring
  • Bulk Email
  • Integrations
  • Reporting
  • Erase of use
  • UI
  • Connection with the rest of the Adobe quite of platforms
Any situation where marketing automation or highly advanced email capabilities are needed is a perfect fit for Marketo's tools. They are likely the best Enterprise MA platform available today. Marketo is easy to integrate with other systems such as our Salesforce CRM and ERP platform and the reporting and lead scoring capabilities are very robust.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have been using Adobe Marketo Engage to manage our organization leads and engage them to convert them to contacts. We have been supporting various Adobe Marketo Engage users for usage and setting up their instances with best practices. We have been working as consultants for various firms and agencies. We are integrating Adobe Marketo Engage with various third-party tools and CRMs. Reporting and Analytics data have been easy to track and analyze. Scoring, re-engaging leads, setting up segmentation, and normalization campaigns.
  • Reporting
  • Email programs
  • Nurturing
  • Flexibility of email and landing page template creations
  • Event management
  • Scoring and Lifecycle
  • Please make the UI more user friendly
  • Landing pages should have a 'Used By' and 'created by' details
  • Tokens should have a 'used by' method to track back
  • Spam leads and reasons need to be more detailed
  • Spam trap in emails should be a default functionality
  • Email scanners clicking email links should not be part of email performance or link performance reports
Scoring and lead engagement have been the best scenarios to use Adobe Marketo Engage. Database management, event management, dynamic templates are more likely. Landing page and email template flexibility and gives out good reports. Attribution is something that is less appropriate to be used independently. Named Accounts has lots of scope of improvement.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketo is used to organize marketing campaigns and program data like webcasts, gated content onsite and content syndication programs. We also use Marketo to send marketing emails and segment our audiences.
  • Smart list building
  • Folder structure/organization of programs
  • Live chat support
  • System slowness at times
  • Issues with duplicate contacts
  • Seemingly unresolvable sync errors w/ SFDC
Well suited for sending marketing emails and segmenting database
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