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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (929)
    8.7
    87%
  • List management (951)
    8.6
    86%
  • Email deliverability reporting (954)
    8.1
    81%
  • Standard reports (935)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.5
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.8
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2608)

Attribute Ratings

Reviews

(1-25 of 1135)
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Quintin Ricci MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We utilize Adobe Marketo Engage as our full marketing automation platform, we utilize it in the following activities: <br><br><ul><li>Direct emails</li><li>Live event registration page and promotion</li><li>Webinar registration and promotion</li><li>Smart list creation</li><li>Syncing marketing qualified leads to Salesforce </li></ul>And more that I am not involved in.
  • Providing highly customizable workflows for leads
  • Easy to use email A/B testing
  • Customizable tokens to use in one or many campaigns
  • User interface could be updated
  • Email and landing page customizability
  • Identifying commonly used fields to build smart lists
I have found Marketo Engage is best for one to many communications to large lists. If you do not have established marketing practices and a large list size, it may not be the right fit for you. If you do have a large list size and ample marketing team, it is an excellent way to reach those folks in an impactful (and measurable) way.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo makes it easy to build an effective lead nurturing and scoring engine. Rather than pushing unqualified leads to sales, you can nurture them through Marketo and engage sales when the prospect is ready based on their online behavior. In addition to providing a strong product, Marketo has built a strong user community and enables marketing teams to tap into best practices and knowledge from peer companies.
  • Lead scoring
  • Campaign management
  • Email management
Once the customizations are down you will be very satisfied with your version of Marketo. I highly recommend implementing this into your organization. It's harder to import files than it should be, and the reporting is seriously lame in my opinion.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company's income and expansion are fueled by Adobe Marketo Engage. Because Adobe Marketo Engage makes it simple to oversee our email marketing campaigns, and because their excellent email editor enables us to make AI-powered, interactive emails whenever and wherever we choose. Additionally, with Adobe Marketo Engage, we can effortlessly include AI into our chatbot responses, facilitating simpler communication with a larger audience and ultimately increasing customer conversion rates. You can see all the statistics, including the email click rate and the email open rate, on the fantastic dashboard that is accessible from both desktop and mobile devices.
  • Competitive pricing and 4 tiers are available so almost everyone can afford them.
  • Their app is compatible with every OS and is frequently updated.
  • Support is very reliable and polite.
  • Even though it is easy to use, getting used to it might take some time.
  • Apart from that, it is a great marketing automation tool.
Creating and managing emails was always time consuming and tedious but now with Adobe Marketo Engage, we can easily create and manage all our emails and we can also easily see all the email statistics like email opening and click rate from the app dashboard.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is currently being used by the services and marketing department. Specifically, we use it for event management, lead management, and email marketing.
  • Metrics. I'd like to be able to more easily dig deeper into the granular data (i.e. click rates for a specific link within an email without having to export the csv file)
  • Better reporting
Engagement campaigns are great. I can create a chain of emails to go out and include A/B testing.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Marketo Engage is our enterprise-wide Marketing Automation Platform. I utilize it on a daily basis to send branded emails to various segments of our contact database, create and facilitate webinar smart campaigns, design and manage landing pages integrated into our company website, engage in database cleanup initiatives, and run analytics across multiple marketing KPIs.
  • Design Studio provides a easy-to-use and highly customizable platform for the creation of unique landing pages, emails, and other branded assets.
  • Smart Campaigns make it easy to build and batch campaigns, manage, nurture, and score contacts, and automate several marketing processes
  • Analytics allow you to analyze the performance of multiple Programs and engagement streams in relation to each other
  • Analytics are comprehensive but the ease of use is lacking. There is a strong learning curve for new users or those new to the Adobe product ecosystem.
  • User experience of sorting through Smart Lists and customizing field + column layout is a bit clunky
  • It can be difficult to track form submissions by individual at an aggregate level.
Marketo is a very comprehensive option for enterprise-grade marketing automation. It provides a platform for a mature organization to create and manage large-scale multivariant campaigns across multiple segments of their contact database, and then extract meaningful engagement data insights that can be easily applied to future campaigns. That said, it's a complex system that maybe isn't well-suited for smaller organizations that are looking for a streamlined tool that can be administrated by a team without much marketing automation experience.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I find Adobe Marketo Engage to be a great marketing automation tool for our product launches as it helps us increase both our efficiency and profitability. It simplifies our email marketing by using automation and AI and helps us engage with customers more effectively. Also administrating all the landing pages and the running ad campaigns have become much more easier with the help of Adobe Marketo Engage.
  • Provides real time updates to contacts information for marketing and sales teams.
  • Serves well in the billing department for fully automating electronic bill sending.
  • Offers an intuitive email editor and dynamic content options.
  • Overall a good product.
  • Support is slow to respond to technical issues.
  • Should improve their support response time.
  • Learning Marketo can be challenging, but their vast resources and documentation does make the process easier.
There are a few other marketing automation tool similar to Marketo but what makes Marketo apart from them is how simple and yet how powerful Marketo is. It helps us manage all our landing pages and ad campaigns without much effort and it also has an email editor, with which we can easily create engaging email content.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Customer Relationships Management tool through which our entire business sends all of its global marketing emails, across every single region (EMEA to APAC to AMERS). It has our lead management model within this, so that we can track and report on all email marketing and how this directly relates to leads and opportunities - we have integrations in place therefore with Salesforce and Netsuite and PowerBI. Our primary users are the Marketing Operations Team who are based in Romania, but we also have seats and access for several regional marketeers who are able to then create emails within Adobe Marketo Engage themselves and track the reporting. We do a lot of sophisticated audience segmentation within the platform.
  • Audience segmentation
  • List building
  • Email marketing
  • Lead score model development
  • Integration with Salesforce
  • Overall user interface more modern
  • Better ways to link to folders/collaborate
  • Better email marketing templates within tool
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
Score 8 out of 10
Vetted Review
Verified User
Adobe Marketo Engage makes it easy to do all the thinking ahead of time so that our marketing campaign's launch and other related workflows go smoothly. It's easy enough for any skill level to use. Adobe Experience League has a vast library of content and documentation, and lets us connect with a community of our peers.
  • Customer journey management needs tools that can visualize what's going to happen at every step. Thanks to Marketo Engage we can flat out every stage, channel and touchpoint to craft powerful experiences from acquisition to revenue.
  • It's automated account based marketing & account profiling narrows down our choices to the best accounts & leads.
  • With 'Smart Campaigns', it's easy to connect with customers when, where & how they want. Another major time saver is the web personalization feature which helps us be consistent and relevant across all the segments and touchpoints.
  • We encounter different types of error messages in Marketo Engage that are hard to remove.
  • Errors arise due to various conditions such as a misspelled campaign name in a flow step or an unintended result. Adobe should work on some notifications that help us locate the source of such errors quickly.
  • The tutorial popup cards don't help at all it's better to keep everything in the videos only.
Marketo Engage offers cutting edge technology that helps us plan, engage and personalize customer's journey. Customizable dashboards help 'Marketing' see sales engagement data & helps 'Sales' see actionable marketing engagement insights. For face to face customer interactions and live events it has specialized tools to plan, scale & market events so that we can hit the attendance numbers.
The software is expensive & irrelevant for teams that aren't involved with customer experience.
Score 9 out of 10
Vetted Review
Verified User
Adobe Marketo Engage meets exactly all of our needs, it has all the features like custom templates for marketing campaigns, robust database, email customization and advanced tracking capabilities for better optimization of your campaigns. And all the important information and tracking data is nicely displayed on the dashboard which makes it easier to optimize our campaigns and locate our customers. Finally they can be a little costly compared to other marketing solutions but nonetheless you should definitely try it out as they provide all the necessary tools in one place.
  • Custom templates for marketing campaigns, email customization and advanced tracking capabilities.
  • Has almost every feature you may ever need. So no need to look for other marketing solutions.
  • Very good and intuitive dashboard and displays all the tracked data at one place so you can easily optimize your campaigns.
  • Costly. But since you're getting all the features that you may need to run you campaigns, there is nothing to complain about.
  • There is no other missing functionality or problem with it.
It is quite costly compared to some other marketing tools but since you're getting all the features that you may ever need to run your campaigns, the high cost should not matter to most people. And they offer custom templates for marketing campaigns so you can very easily set it up and start running your campaigns.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage has the best lead monitoring, management and campaign customization features which results in high quality leads for your business. Plus earlier we used to customize our emails and campaigns manually but now we can automate the whole process with Adobe Marketo Engage which saves us a lot of time. Finally, it is recommended by me as it is both affordable and reliable marketing solution for your business.
  • Automate the whole process which saves our time and help us to get high quality leads.
  • Has all the features that a marketing tool needs some of which are lead monitoring and management and email customization.
  • Affordable and reliable compared to other marketing solutions.
  • The website loads slowly and sometimes become unresponsive.
  • Sometimes you may not get high quality leads but it can be avoided by configuring it correctly.
Adobe Marketo Engage is the most affordable and reliable marketing solution for your business and has all the marketing tools that you may ever require in it. Some of the most used features are lead monitoring and management and email customization. So I do recommend it though the website may sometimes take some time to load or become unresponsive which can be annoying.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It can handle and do almost any marketing tasks from running campaigns to efficiently managing them, everything can be done through it. Though it can take a while to set it up and configure but once done, it is an one stop solution for your marketing needs. Finally they have the best templates for your campaigns which you can also modify and use. So we can now use these customized templates for all our marketing needs.
  • Great templates available for your campaigns and the templates can be customized to meet your marketing needs.
  • It has almost all the features and tools to meet your marketing needs.
  • Shows very detailed analytics.
  • Takes a while to set it up and configure though after configuring it, there is no other issues.
  • The emails sometimes land in the spam box due to the flagged ip.
  • Apart from the issues mentioned above, every works very well.
Though setting it up can be tiring and lengthy but once done, it is the most suitable tool for your marketing needs. It has all the features and tools and also gives you the option to customize the templates for your campaigns.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Lead management, campaign programming, marketing automation, analytics, database management, and operational programming.
  • Program automation (templates, duplication, tokens)
  • Lead Management tracking
  • Lead Nurturing
  • SFDC integration, sync and field management
  • Event partner integration
  • Event Calendar token - not enough features
  • Lack of OOB landing page and email templates customization features
  • Lack of SFDC analytic integrations and reporting
  • Lack of design marketing and branding features
Adobe Marketing Engage is appropriate for sales organization to scale their marketing operations. It's less appropriate for retail organizations that focus more on online branding, commerce site analytics and less on membership and nurture programs.
Pat Murray | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage for all business email correspondence to nurture and store leads. There is a bi-directional sync with Dynamics which allows real-time updates to contacts' information for the marketing and sales teams.

Adobe Marketo Engage easily allows us to pull in data from many sources so we can segment the leads based on product or solution interest.

As the majority of our sales are B2B, we don't have a very predictable buying cycle. Adobe Marketo Engage enables me to create intricate nurture flows to track our buyers journey.
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
  • Adobe Marketo Engage crashes a lot or freezes. We don't have many users and less than 300k contacts so there's no reason it should ever crash.
  • It's really expensive! It would be nice to pick which features we want a la cart versus being stuck paying more for a feature and not using the others in the package.
  • Because of our integration with Dynamics, we had to use a 3rd party tool called Scribe for field matching. No one at Adobe will help us now that we have a 3rd party tool
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content.

It's especially useful as a B2B organization.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage manages marketing programs efficiently. Adobe Marketo Engage focuses on email marketing. It stands out since it supplies a straghtforward means to monitor the introduction of new goods, locate prospetive consumers, and reach them. However, integrating an CRM improves productivity and guarantees perfect client information administration.
  • It doesn't need any extra third-party platforms to handle basic lead routing automation.
  • You have complete control over the details of your campaign.
  • The software's layout exudes simplicity.
  • Sometimes it lags.
  • More complicated setup and disorganization of lists.
It is suitable for complex features like as opt-in, data management, lead scoring, and lead lifecycle setup. It takes an excessive amount of time to process lists, smart campaigns, or segments. Also for more spontaneous email campaigns, I rely on Adobe Marketo Engage, which is great for organization. Once we started using Marketo for our marketing automation, we noticed an increase in the number of potential leads.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo saves time for huge enterprises and sales teams with low converting lead databases. System navigation is simple due to its straightforward design. Marketo is a great SalesForce widget. This makes the seller ready for the initial call and enhances success odds.
  • Almost limitless possibilities for campaign automation.
  • Sequential and event based marketing.
  • Strong anti spam safeguards.
  • It's agonizingly slow to use at times.
  • The UI is in dire need of a refresh.
  • Requires exhaustive training.
Adobe Marketo Engage helps you locate hiring companies and prospects. And as it saves time, we utilize it often. Also the ultimate goal is to maximize Adobe Marketo Engage's technologies to increase prospect awareness and interest. However, smaller organizations, especially those starting with rudimentary automation, shouldn't buy it due to its expensive price.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We measure email openers, clicks, and video views so sales can follow up with prospects based on lead score and content consumption. Also the straightforward UI, filtering tools and data management make automating lead scoring, lifecycle management, customer journey mapping, and email marketing easy.
  • Its user behavior tracking is excellent.
  • Complex dataset allow for intriguing data models.
  • It makes email marketing easier to set up and analyze.
  • The spam leads and reasons provided are extremely lacking in detail.
  • Must be set up by a platform expert.
  • Icons desperately need updating immediately.
Marketo excels in closed loop marketing and sales reporting, lead management and detailed tracking. And through the use of a/b testing you may determind based on your preferences, which email format performs better. Also in terms of lead data collection, Adobe Marketo Engage forms are second to none and very easy to use.
Mukesh Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yeah, I have worked on multiple instances now and had done some regular kind of work which include list cleaning, list import, list pull, html emails, landing pages, forms, batch campaigns, triggered campaigns, a/b tests, webinar setups, Newsletters, Dynamic content, On demand campaigns, segmentations.<div>Working on various types of reports to measure data or result.<br>Highly utilised the activity logs of leads.</div>
  • No code UI, enables faster and better implementations. Drag n drop email modules, easy logic implementation, and scheduling and a varieties in reporting.
  • We can check the activity logs of each person in Marketo.
  • Using APIs, Webhooks to make the tasks easier. As an example, we can change a particular field column from a imported list in Marketo through API. We can sink events data to&fro with event partners with Webhooks.
  • Wide variety of tokens which helps in various ways one is highly personalized emails.
  • Marketo tool is expensive and it's certifications are costly.
  • Sometimes there are some CRM sync issues encountered and are to be solved manually.
I think almost every thing can be done on Marketo, in a simple language we can easily orchestrate a lifecycle of a prospect to becoming a customer. Easy handling data, through segmentations, smart lists, datahygiene, understandable UI, low code assets building, logic implementation and use integrations, APIs, Webhooks.
Nurturing the leads through dedicated campaigns, actively tracking the activity logs of different leads and much more.
Sumit Thorat | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
First of all, I appreciate its support for multi-channel marketing activities, which allows us to communicate with our audience via various channels like email, social media, and the web. Furthermore, it automates operations like email advertising, lead nurturing, and scoring, helping us to streamline our repetitive tasks.
  • I like its user-friendly and intuitive.
  • Allow us to create personalized, targeted marketing strategies.
  • Overall, improve the customer experience.
  • A bit expensive, especially for smaller companies.
  • Otherwise, all of the features are fantastic and simple to use.
By providing a unified platform that allows us to work together, we can quickly communicate with sales and marketing teams, enabling the smooth movement of leads from marketing to sales.
Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Marketo for our global company and across the organization. It solves CRM business requirements as well as personalization. We manage a lean marketing team and run campaigns using Marketo on a global scale. We can fully grow within the Marketo system and continue to segment and personalize and scale.
  • Trigger campaigns
  • Personalized content
  • Metrics and analytics
  • Salesforce integration
  • API integrations
  • Custom campaign development
  • Design Studio
  • Lead Database
  • Community
  • Form CSS - make it easier for everyone to modify
  • Landing page guided templates
  • More flexibility for email editor
  • More design options for customization
  • More Salesforce sync customization/visibility
Full-scale business and marketing applications and setting up channels to measure marketing activities. I think Marketo is a great ecosystem addition that can be integrated with different platforms. For example, Slack integrations, Zapier integrations, CRM Salesforce, RTP, ABM, and MPI new features and email deliver-ability options all are available and ready to implement.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Using Adobe Marketo Engage for everyday outreach. We are automating our sales team outreach and managing website forms through it, apart from the usual outreach. Webhooks are a blessing. It's awesome that you can create landing pages within Adobe Marketo Engage and have them, forms and flows under the same roof. It gives great flexibility and helps a lot with the work.
  • Complex flows
  • Form management
  • Data value change based triggers
  • I'd like to see Adobe Marketo Engage provide updated ready to use templates for emails and LPs
  • AI would be a wonderful addition to their offerings
  • Better account management
Adobe Marketo Engage is a wonderful tool for basic and for complex outreach. Its batch and trigger smart campaigns give great flexibility on achieving your goals. Automating the sales outreach is useful, however, I wish Adobe Marketo Engage could offer some sort of inbox for receiving messages that users can use via custom flows for automatic detection of next actions. Probably this will come once AI is introduced. One can only help.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage for email marketing, nurture and drip campaigns, lead scoring, web forms and as user preference center. The business problems it addresses are cross-selling and maintaining relationships with current clients and passing new leads to our sales team. We use Adobe Marketo Engage as a global digital marketing tool and we use it in markets all around the world.
  • Segmentation
  • Nurture and Drip Campaigns
  • Analytics and Reporting
  • Lead Generation
  • Overall, it can be hard to onboard new users, as there is a lot to learn
  • Integrations with other platforms in our stack
  • Overall, email deliverability in B2B is challenging
It works exceptionally well for building out personalized drip and nurture campaigns. It can be challenging to use it effectively when you have more than one CRM system.
Kayla Nixon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As a Adobe Marketo Engage Admin, I work with campaign mangers to deploy marketing campaigns, send MQLs to SFDC, reporting, and daily operational tasks and projects.
  • Useful for many use cases
  • Updated constantly
  • A lot of functionality and integrations
  • Bot filtering
  • email templates could be more dynamic
Adobe Marketo Engage is a very manual tool which allows for extremely detailed customization but in my opinion, also creates a large space for error. I think reporting could be a little better in terms of data integrality with bot filtering. I do like how creative one can be with smart lists in order to get the exact criteria wanted. I think for Dynamic chat I wish the audience criteria enabled more along with reusable blocks for dialogues.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our customer database is really huge and that's why we engaged AAdobe Marketo Engage to help us with our marketing efforts. It gives us a foolproof way of understanding our audience interactions, giving us the power to hit custom touch-points of our audiences like season, gender, type etc. while running campaigns.
  • No software comes close to Adobe Marketo Engage when it comes to analyzing user interactions
  • The A/B tests are easy and properly optimized.
  • The data models are quite intriguing
  • It took me while to grasp the analytics set-up
  • While targeting is great, there are limitations on the things you can target in the email flow
From my experience and the way I see it, Adobe Marketo Engage is only suitable for people and teams with large dataset. It will surely be an overkill if your audience size is in the hundreds
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As the CMO at our construction company, I have leveraged Adobe Marketo Engage to automate and enhance our marketing efforts. One of our primary problem that it addresses, is generating and managing leads. We use the platform to capture leads through various channels, Our website, FB, Instagram, and email campaigns. It allows us to segment and nurture these leads based on their behavior and engagement of our content. It helps us ensure that we are targeting clients who are genuinely interested in our construction services and book appointments.
  • It ability in tracking user behavior is impressive.
  • We can create workflows to track leads depending on lead behavior and how they respond to our emails or automated messages.
  • Its segmentation tools allows us to divide our leads into distinct categories, like by project type, location enabling us to send hyper-targeted messages.
  • It has simplified our A/B tests on our email campaigns processes by allowing us to set up and analyze A/B within the platform
  • Cost
  • It could offer more advanced content personalization options. For instance, the ability to dynamically generate content blocks within emails or landing pages based on a lead's specific interests or past interactions would take personalization to the next level
Adobe Marketo Engage is suitable for companies that want to run coordinated marketing campaigns across various channels like emails, social media, webinars. Its multi channel orchestration capabilities shine, ensuring consistent messaging and tracking across all touch points. Adobe Marketo Engage is excellent at identifying and responding to lead behaviors, we get to create highly tailored email campaigns and content for different customer segments.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage is the software we use to do our Marketing Attribution Model for more than four years and we have learned a lot from it. Everyday we capture thousands of touchpoints (how our users interact with our campaigns, emails, website, etc) and we can create a very cool customer journeys.
  • Custom weights percentage to the key touchpoints
  • The datasets have a high level of complexity allowing to creating very interesting data models.
  • Integration with Salesforce
  • There can only be a handful of touchpoints so your funnel can't and be more creative in order to adapt to the ever changing business needs
  • In my experience, customer service takes a bit of time to answer
  • In my opinion, the website is very old-school, not in a very engaging way. A better design with go a long way.
Adobe Marketo Engage is a great software if you have a database with millions of users and want to fully understand how they interact with your Marketing efforts. They provide a solid way to weight those interactions but if you want to build custom touchpoints, you might need to manipulate the existing ones in a database.
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