Adobe Marketo Engage

Adobe Marketo Engage

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Score 8.2 out of 100
Top Rated
Adobe Marketo Engage

Overview

Recent Reviews

A Marketing Must Have!

8 out of 10
May 09, 2022
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although …
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Great software!

9 out of 10
April 29, 2022
We primarily use it for creating and sending out newsletters to create brand awareness. We send the newsletters we create to our customers …
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Review of Adobe Marketo Engage

7 out of 10
March 31, 2022
We use Adobe Marketo Engage primarily for on-going email journeys and ad-hoc email sends across 2 Marketo instances, B2C on behalf of a …
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Popular Features

View all 26 features

List management (851)

8.5
85%

Lead nurturing (836)

8.5
85%

Email deliverability reporting (1466)

8.2
82%

Standard reports (835)

7.6
76%

Reviewer Pros & Cons

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Pricing

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What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Features Scorecard

Email & Online Marketing

7.9
79%

Lead Management

8.5
85%

Campaign Management

7.7
77%

Social Media Marketing

6.6
66%

Reporting & Analytics

7.4
74%

Platform & Infrastructure

7.8
78%

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Simple or advanced workflows can be built using drag-and-dropPerform sophisticated lead nurturing, without having to be a programmerQuickly understand the revenue influence of each program and channelMarketo Sales Insight filters out the noise, so reps can focus on what matters mostAll areas of the platform can be accessed in one convenient placeSimply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Downloadables

Adobe Marketo Engage Integrations

Adobe Marketo Engage Competitors

Adobe Marketo Engage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Comparisons

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Frequently Asked Questions

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

What is Adobe Marketo Engage's best feature?

Reviewers rate Triggered drip sequences highest, with a score of 8.9.

Who uses Adobe Marketo Engage?

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews

(1-25 of 1015)
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Bruno Mostafa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe Marketo Engage has been boosting our sales and marketing strategies. This is a very easy to use platform, that has a very User Friendly Interface that is easy to navigate and customize according to how we want.
I love the capabilities of giving us marketers the complete tool kit which enables us to deliver winning lead-based and account-based marketing, from acquisition to advocacy.
  • Easily build and automate marketing campaigns.
  • Delivers personalized user experience with active listening and triggered content.
  • Boost engagement and growth with marketing automation.
  • Adobe Marketo Engage is a very powerful and innovative tool that has really transformed our organization by boosting engagement and growth with marketing automation. For my experience I have not encountered any negative experience.
Adobe Marketo Engage gives us the complete and ability tool kit to deliver winning lead-based and account-based marketing strategies. It uses in-depth profiles, real-time behavioral and demographic data, and the power of AI to personalized web experience, landing pages, emails and many more. The consistency of this tool is something that I highly appreciate so much and has boosted marketing and growth of our company.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
Adobe Marketo Engage gives our marketing and sales team the ability to create more coordinated journeys with tools like Sales Connect, which run marketing data right into our CRM for effective marketing strategies and enhanced sales experience.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although our marketing operations team is the main owner of the application, it is a lifesaver for tracking leads and their behavior and acts as a central place of truth. I highly recommend Adobe Marketo Engage to my colleagues running demand generation campaigns at other companies!
  • Great for lead scoring
  • Advanced integration with salesforce
  • Central place of truth for lead tracking
  • Not as intuitive as other competitors
  • Can be confusing if you’re not properly trained
Adobe Marketo Engage is highly recommended for marketing teams running any level of demand generation programs. It allows you to see what behaviors your leads took and how they were captured. It’s also great for running email and retargeting campaigns. The marketing operations team at my company heavily utilizes the lead scoring feature, which allows the sales team to prioritize higher qualified leads.
  • Lead Management
  • Prospecting / New Business
Our main goal with using Adobe Marketo Engage is to increase net new leads that convert into product sales (revenue). As a month-to-month SaaS organization, we track MRR more heavily than ARR. The focus is to increase MRR and this is accomplished by tracking lead behavior and scoring them appropriately through Adobe Marketo Engage.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Adobe Marketo Engage to connect with individuals in the trucking industry who have different job titles, experience levels, and organization functions at a variety of types of transportation organizations. The tools allows us to use Account Based Marketing methods to connect with these individuals by creating audiences, reaching them through the appropriate channels, and designing a more customized touchpoint instead of a blast email campaign.
  • AI Driven Audiences
  • Personalized Touch points
  • Campaign Cloning
  • Account Based Marketing
  • The user interface of Adobe Marketo Engage has room for improvement to make the tool easier to use and understand.
  • Compared to tools like HubSpot, Marketo requires much more training and is less intuitive.
Adobe Marketo Engage is well suited for creating consistent messaging for audiences you create in the system. Then, you can deliver the messaging consistently through personalized touch points using the technology. If you find a campaign works well, you can clone it across similar audiences as well, which is a huge time saver. The tool is less suited as a fully functional CRM system. Integrations to CRMs are available and viewing full lead journeys through the CRM is more appropriate in my opinion.
  • Lead Management
Using the Lead Management tool in Adobe Marketo Engage allows you to view the lead, the account that lead is associated with, the 'last interesting moment' tracked (email opened, landing page viewed, no activity, etc.), and engagement rating all in one dashboard. This is helpful to both sales and marketing to have a complete view of your customers' engagement and activity.
April 29, 2022

Great software!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We primarily use it for creating and sending out newsletters to create brand awareness. We send the newsletters we create to our customers and new prospects to promote our company. We follow up on send-outs by monitoring the customer's interactions with our newsletter. We will assign the customer as a lead based on a lead scoring system.
  • A wide variety of email templates allows the user to be creative in designing newsletters.
  • You can implement a lead scoring system to nurture leads before you assign them to your sales team.
  • After a campaign has been sent out, there are a wide variety of reports you can run to track the customer's interaction with your newsletter.
  • Better integration with other software's.
  • Implementing photos into newsletters can make them come out as blurry.
If you are a company looking to promote your products or solutions, Adobe Marketo Engage can be very beneficial. It gives you the ability to send out and track newsletters you send to customers. It also gives you the ability to create a professional way of sending out webinar invites to attract more customers.
  • Product Launches
For product launches, we use Adobe Marketo Engage to promote the product and make sure all of our customers and prospects are aware of the new product we offer.
Mithil Patel | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Adobe Marketo Engage to manage our customer data (inbound lead traffic) from form fills through the website and other paid media campaigns and then market to them integrating email and other native display platforms. Lastly, we use the platform to influence our pipeline reportings and make optimizations to our content based on certain KPIs and progression.
  • User experience and the design of the platform is very good
  • Customer support and research library
  • Brand presence and networking opportunities are good
  • I think there is some room for improvement in terms of competitive pricing
  • The tool sometimes has bugs and I wish there was a more clear product road map
  • The platform can get complex at times if you do not have previous experience with an enterprise level tool.
I would rate Adobe Marketo Engage a six on a scale of ten given the fact that they are still leading competitors in many segments like the ease of setting up campaigns, creative templates available, etc. I think they have leveraged that from the parent Adobe brand. Their library of templates and assets is good.
  • Product Launches
  • Cross-Sell
  • Lead Management
  • Product Launches - We use the platform for brand awareness and email campaigns
  • Cross-Sell - We target campaigns to our existing customers to try and cross-sell them other products
  • Lead Management - We use the platform to keep track of our database and segment them further into sales territories, predictive analysis, etc.
Chhaya Singh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We have been using Marketo for user engagement and generating sales for the last two years. With Adobe Marketo Engage, we have understood user behavior and activities. Adobe Marketo Engage provides advanced reporting and analytics. We integrate this with a third-party tool to generate reports and dashboards.
  • Account-basedd marketing
  • B2B lead generation
  • User engagement
  • Smart programs
  • Fast integration
  • Adding multiple channels
  • Reducing the price of the product
Account-based marketing is what we do. So for us, it is essential to understand user behavior. Adobe Marketo Engage has helped us understand this, and as a team, we can make changes in marketing strategy.
  • Upsell
  • Lead Management
April 26, 2022

Great Asset!

Score 9 out of 10
Vetted Review
Verified User
Review Source
I used it to learn about Marketo through the training videos, found out about the Adobe Summit, and use it for Analytics for work.
  • Organized well.
  • Is very adaptable to company and job function.
  • Offers a variety of tools.
  • Runs slow sometimes.
  • Is changing so often that it is difficult to ever become an expert on it.
  • Isn't thorough enough.
It is easy to work with other employees on the same project at the same time.
They are usually very responsive with tickets and when my company has questions on things that are not working well.
It is pretty easy to navigate, the only thing that gets challenging is when the software is making changes and adding new features shortly after I am starting to get a hang of the old process.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We utilize the product to support client KPIs and needs. In my role, I use it to automate communications from nurture sends to move leads through the funnel or get them re-engaged, to housing more complex programs such as scoring, applications for advocacy programs, etc.
  • User Interface - easy to use
  • Providing Training/Resources - learn online easily
  • Marketing Nation Community - a lot of supportive people and help
  • More advanced reporting so that a 3rd party tool isn't needed
Marketo Engage is less appropriate for smaller companies that may not have the budget to utilize marketo. However, for companies that can afford the product, it is a great product suited for global communications. It is convenient to add in personalization with tokens and dynamic content to tailor communications to global audiences.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Prospecting / New Business
The sales outcomes can be different from client to client. For some, it may be increased product sales, for others, it may be creating more advocates for a product that will then help sell more of the product. The platform does well with many options to help clients achieve the goals that they are trying to get to.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Marketo for a variety of purposes, including but not limited to keeping our customers engaged and reselling to them lead acquisition and forms multi-touch tracking and attribution creating email nurture campaigns keeping Sales Reps informed of activities and status of customers through scoring sales enablement landing page creation
  • Dynamic content and snippet features
  • Landing page and email builders
  • Ability to clone assets, automations, entire campaigns
  • Ability to customise links for assets
  • Marketo Sales Insight should be a native feature
  • Email builder could be improved to have more out-of-the-box modules
One of the best Marketing Automation softwares on the market and covers the majority of needs for digital marketers. It is great for medium to large enterprise businesses, but it would be overkill for smaller businesses as there is so much functionality to make use of. In the future, it would be good to see more of the extras become out-of-the-box features.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Prospecting / New Business
Launch a product successfully, create demand, and build adoption Upsell existing customers Cross-sell relevant products to existing customers Lead acquisition through Marketo forms, optimizing as time goes on
Score 6 out of 10
Vetted Review
Verified User
Review Source
I currently use Adobe Marketo Engage for customer success tech touches. I also use it for current customer nurturing, welcome, and onboarding. Use case includes being able to send welcome emails based on the "closed-won" status in SFDC. Additionally, building out a program that allows an email track (not opened, follow-ups, reminders.) Another business problem is reporting, this is where Adobe Marketo Engage really lacks.
  • Email programs
  • A/b testing
  • Salesforce integration
  • Reporting of email programs. We have to report for individual emails, but no dashboard or reports for programs that have multiple emails.
  • Building out an email template and layout. The options and customization lacks compared to Act-On.
  • Managing the many folders in marketing activities. I wish it was cleaner and the user interface was improved.
It is well suited for marketing communications to customers. It is also well suited for Salesforce integration. Adobe Marketo Engage is not appropriate if you want thorough reporting and dashboards for programs.
  • Customer Service
  • Other
I am on the post-sales, current customers/customer success team. My job is to initiate the first tech touch experience. As far as revenue, I'm not driving $$ but I am reducing churn by increasing product implementation % and product usage %.
Score 7 out of 10
Vetted Review
Verified User
Review Source
In our case, Marketo Engage is used a the main marketing automation tool and key element for activation, what entails emails, automated programs, landing pages, etc. As our business is B2B, some of the Lead scoring functionalities are utilised as well, together with the marketing datamodel (Leads, Accounts, Opportunities, etc.) that is synched automatically with our CRM
  • Lead Management
  • Email Content Blocks framework
  • API Integrations
  • Account Based Marketing
  • More flexibility on the filters of the campaigns
  • Possibility to work with files (import/export)
  • Reduce some of the limitations on the number of marketing objects, such as max. of engagement programs (100) or max. number of Segmentations (20)
Adobe Marketo Engage is great for B2B businesses where no ETL of data is needed (done outside of the tool). Also, it works particularly well with SalesForce CRM (OOTB integration) and it provides an extensive API for integrations with many other tools. The event management part is also quite powerful, as the same landing pages, communications and campaigns can be easily duplicated from one event to another, even between business units or countries.
Thomas Komar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Marketo is our main tool for marketing automation. We use it across the company to automate email send, upload and capture lead information, and host various gates for documentation. This reduces the number of hours that get wasted on manual send by automating various processes.
  • Reliable platform.
  • Industry standard.
  • Templatization with ease.
  • Loads slowly.
  • UI is not user friendly.
  • Error warning comes after you activate a campaign, could come before while importing data.
Email sends, gated documents or videos, event landing pages, lead uploads, lead scoring and data analysis are all things Marketo is well suited for.
  • Lead Management
  • Prospecting / New Business
Marketo allows us to achieve out goals in these areas using less man power allowing us to invest more time into strategy.
Karan Ramani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe Marketo Engage is used as a deployment as well as segmentation marketing tool in my organization. I am using the same for sending ABM campaigns as well as one of the major segments of Marketing called Nurture campaigns.
  • Audience generation
  • Email configuration
  • Email deployment
  • Audience segmentation
  • Response tracking
  • Audience updation for DNC
  • More complex segmentation
  • More area for adding customized email templates
  • More area for sending more dynamic email templates in form of different blocks
Since I am using Adobe Marketo Engage in my organization to create ABM as well as nurture campaigns, it has been very helpful in generating more leads, and due to more leads generated, the probability of converting leads into customers has increased.
  • Lead Management
  • Prospecting / New Business
For lead management Adobe Marketo Engage has been helpful to send a greater number of leads email communication to join our platform and due to which the number of actual customers has increased which in turn has increased the overall revenue for our business.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Adobe Marketo Engage primarily for on-going email journeys and ad-hoc email sends across 2 Marketo instances, B2C on behalf of a client and B2B. We also host some landing pages on it, and send sales alerts to our sales teams about potential inquiries, as well as use its data to create various reports on performance. The "problems" Adobe Marketo Engage addresses are the creation and sending of various email marketing campaigns, hosting of other marketing assets, connectivity to our Salesforce CRMs, and reporting capabilities-both in basic metrics and more in-depth ones
  • WSIWYG editor for emails. Easy to pick up and learn for our creative team, while myself and my team can get into the weeds and edit code, troubleshoot advanced issues
  • Easy segmentation-no SQL needed (although I know it), yet the logic lets you apply and/or filters at your discretion, with parentheses it makes it possible to use complex segments
  • Reporting templates- Easy to pull basic metrics, email link performance, etc. as those are default report options upon creation
  • Dynamic emails-Can't edit code!
  • Code editing in general-some features like CTA text color are only editable in code, and the HTML is pretty messy in my opinion.
  • SUPER BUGGY- constantly having to refresh the page, make edits a second time b/c they didn't save, etc.
  • Not being able to delete assets being used by other things ( fields, segmentations, etc.). Most of those assets using them are archived, so I have to go into each individual asset, delete or edit it, then make changes or delete the thing I started with. Total pain and ridiculously time-consuming from my experience.
  • Limited amount of segmentations per account.
Less appropriate- Smaller, more simplistic businesses. They just wouldn't have the bandwidth to dive into code, clean out old assets as needed, among other things. I've also been disappointed by the "out of the box" templates, and creating that kind of stuff from scratch is difficult.
Well-suited- A company connected to Salesforce, as data can be sent both ways, almost instantly. Easy to connect with SF campaigns and fields, segment using them, and report using SF fields.
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Upsell/Cross-sell- We use this to ladder current customers to the next level in hopes that they make the leap from one stage to another
Prospecting/New business- We want to take inquiries, and advance them further down the funnel. Our business has a long funnel from interest to purchase, so it's important to get the inquiries to reach out to us
Lead Management- We have re-engage campaigns we send out, and newsletters of an informational purpose for inquiries, with a soft sell
Victor Arieta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Lead Management and Lifecycle, Lead Nurture, Email Marketing, Reporting and Analytics, Intent Marketing, and Lead Scoring.
  • User Friendly
  • High level of personalisation.
  • Reliable
  • Scalable
  • Email scripting (velocity).
  • Landing Page templates (should be like email templates).
  • Workspaces capabilities (cloning assets).
Well suited:
Highly scalable tool for mid to large businesses and is reliable. It Syncs extremely well with CRM systems and will allow your marketing strategy to made a reality.
Less appropriate:
In smaller organizations, the starting price is on the higher side. Also, if you need something that is quicker and easier to deploy and perhaps less customizable, other solutions might suit you better.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Drive lead engagement.
Influence sales opportunities through Marketing campaigns.
Personalise web and email content to improve engagement/traffic/user experience.
Darshan Advani | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Adobe Marketo Engage for lead management, email sends to our prospect/customer base, and creating nurture streams.
  • Great at reporting analytics.
  • Easily configurable.
  • Easy to send mass emails.
  • UI is from the 90s, desperately needs an update.
  • Building emails in Adobe Marketo Engage is difficult.
  • Uploading images to marketo is a huge pain.
Great for mass email sending, definitely is one of the most useful marketing tools in our tech stack. Great for lead routing and management too.
Fantastic tool for email marketing. Has some challenges with UI and being able to build emails easily. For the price, we pay I would expect building emails would be significantly easier.
The UI is from the 90s, it's challenging to understand and a lot of things are backward. Uploading images is such a huge pain it almost makes us not want to use images in our emails.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I create a variety of campaigns, ranging from regular/single emails to nurture/engagements, and manage the database in terms of email segmentation and communication. I also run the analytics for my campaigns, as well as the analytics for our existing Marketo admin, whom I shall be replaced in the coming months.
  • Simplicity of use.
  • Analytics
  • Tokens make life easier.
There is a big learning curve to understand the vastness of what is involved with using or navigating through Adobe Marketo Engage, and the amount of content to remember is huge. But once you start to use it, it is pretty intuitive and easy. The layout of the platform is easy to find what you want to do, and it's in some cases self-explanatory for building email campaigns.
I haven't had too many interactions with Adobe Marketo Engage directly but my team encountered a glitch/error, and I saw the email that came from the Adobe Marketo technician/advisor, and it was incredibly detailed and informative. He worked through the entire process, gave suggestions, was professional but very friendly and personable. It was super nice
The scale at which you can deploy Adobe Marketo Engage truly depends on the size and scope of your company's objectives. At my current workplace, we not only have the budget for Adobe Marketo Engage, but also the scale of members to whom we can run campaigns. It's much easier at this size than previous jobs with a smaller database of clients.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Lead Management
Email automation
Form and Landing Page creation
Database Management
Marketing Attribution
Lead Scoring
  • Email content automation and personalization.
  • Lead management using automated workflows to update lead information.
  • Lead scoring by tracking activity and inactivity.
  • Integrations with marketing, analytics, and CRM platforms.
  • Bulk actions are difficult.
  • Difficult to download campaign, targeting, tokens information. There should be features to download campaign criteria like Smartlists, tokens, etc so that they can be shared in a report format for stakeholder reviews.
  • Third party and marketing platforms integrations are limited.
  • Content analysis is limited, reports like heatmap analysis on emails, etc could be helpful.
  • A/B test and report functions are limited.
It's easy to learn, the online community, knowledge base, and Adobe Marketo Engage's support is very efficient. One can get all the help required for setup, execution, and troubleshooting. A company not using any email automation or very basic software can benefit a lot from Adobe Marketo's immense features.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
To acquire new leads for our education programs and increase their conversions from lead to students.
Ellis Devine | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Marketo Engage to run our regional and global marketing activities, including email campaigns, tracking analytics, and scoring models. We have it integrated with Salesforce. When leads interact with the campaign content, e.g. opens, clicks, conversions, this constitutes the leads score, highlights interesting moments, and notifies us whether our leads have higher intent throughout the prospect lifecycle.
  • Email campaigns.
  • Lead scoring.
  • Analytics
  • Platform speed.
  • Improved UI.
It provides a one-stop-shop to help manage all lead-based and account-based marketing initiatives. We run many email campaigns, so if you are looking for software that provides you with all the information you need to run a campaign, from drafting the HTML email, managing assets, distributing to a database and gathering the metrics, and assessing performance, their toolkit is ideal.
There are lots of resources available for self-service that help support my learning and development with the tool. Covering all topics from best practices, and in different formats to consume. Whitepapers, blog articles, success kits, and webinars focused on upskilling and expanding one's knowledge on how to get the best out of Marketo.
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Himanshu Ganoliya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Marketo Engage is a beast when it comes to email marketing automation. Compared to other marketing automation tools I've used so far, it provides so much granular control. I have run numerous campaigns in the last year, both for our organization and for our clients, and Adobe Marketo Engage has never disappointed me. From simple one-off email campaigns to complex multi-step automated campaigns, Adobe Marketo Engage does it all. Not only that, the analytics and reporting section offers granular control too. It enables us to build the right metrics and measure marketing efforts more accurately. If you're looking for something that is both powerful and allows for granular control, Adobe Marketo Engage is the way to go.
  • Marketing automation
  • Analytics and reporting
  • Segmentation and personalisation
  • Design and UX
  • Forms
If you're looking for something that is both powerful and allows for granular control, Adobe Marketo Engage is the way to go.
The team is solid and reponds timely.
The usability and feature set is rich. But there's still a scope of improvement in the UI and UX.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Marketo for all of our email and website needs. I wasn't an employee when they used the past software but Marketo makes everything so much easier than anything I've had previous experience with. Adobe is so supportive also and has a lot of learning opportunities.
  • Analytics
  • Design
  • Email targeting
  • Nothing!
I've been using Marketo for 6 months now and I have no complaints so far. Compared to other marketing products I've used I hope I never have to stop using Marketo.
The training I first went through was so well put together and then after, Adobe has shared a ton of learning opportunities and quickly answered any question I've had.
It's so straight forward - although it looks daunting at first! When I first clicked through it on my own, I thought I'd never get the hang of it and now people come to me with questions.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Marketo is a great marketing automation tool with a huge list of options. You can fully create your own programs in order to nurture your customers. In comparison to other well-known tools, it is a bit hard to get used to, but there are more options to customize everything you need.
  • Customized nurturing flows
  • Multi language emails and forms
  • Database management
  • Analytics, not so good yet
  • Ease of use, it could be more user friendly
  • Speed, sometimes its slow
I would say that I recommend Marketo because of the great potential that is behind the tool. You can really customize everything you need in order to get what you want. Besides that, there are lots of new features coming so that means there are new functionalities coming to the platform to explore and use.
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
With Marketo, we try to serve our customers best by sending them tailored interesting content. We believe that enabling our customers with the content they really want is the way to go. Besides that, we use Marketo for sending whitepapers and some other messages.
Oleksandr Torlo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
At Intelza, we developed a voice robot service. One of the directions was a project that automated calls to customers after visiting our client's websites, and these calls were made according to certain conditions. Then I ran into Marketo, which was used by the customer. We made automation using this tool and then began to offer a turnkey solution to our other customers.
  • Flexible analytics system.
  • Access to the necessary objects and events by API.
  • Excellent reports on everything you need.
  • The entry threshold is quite high and you need to spend a lot of time studying the materials.
  • API documentation is sometimes incomprehensible.
First of all, Marketo is not a system for small businesses. Our clients already had experience with it, as well as trained and dedicated employees who constantly worked with Marketo. And if you have the resources to implement and maintain such a system, then it will be quite easy to further increase the automation of interaction with customers on it.
They have answered all my questions quickly and a very understandable. Great support team, I'm very satisfied.
The interface is quite useful, but documentation needs to be improved.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Marketo Engage is one of our main marketing automation platforms. We use it weekly to send out our monthly drip programs, email blasts, lead generations, etc. The automation and analytics features are wonderful - especially how it seamlessly works without other internal programs. The only flaw is that it's not very user-friendly or easy to learn, but once you get a hang of it, it's great!
  • Marketing automation
  • reporting features/ analytics
  • easy to run marketing campaigns
  • meets our organizations requirements
  • The user interface could use an upgrade
  • Difficult to learn/ not the most user friendly
It just takes the guesswork out of running these campaigns manually once you get it set up. We were running a drip program along with a couple of other campaigns at the same time so it was nice to know that once everything was set up we didn't have to worry about it/ could just access the reporting/ analytics when needed.
I haven't had to contact anyone recently, however, the experience I've had in the past has been fine.
As previously mentioned, it's not the most user friendly in the backend/ not the easiest to self-learn. Once you figure out where to find things/ how to set them up, etc it's fine.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Adobe Marketo Engage whenever we create email campaigns for our customers. the biggest issue we have seen is connectivity issues with all our marketing stacks and being able to work through our segmentation process. Adobe Marketo Engage is not always the easiest to learn and to know what you are doing so I would suggest that the interface becomes a bit more customer-friendly. I have been working in Adobe Marketo Engage for a few years and I enjoy it, it's a good tool.
  • basic email metrics
  • basic email link performance
  • reliable when we use it
  • be more easy to navigate
  • more reporting
  • customer friendly interface
Adobe Marketo Engage is a powerful tool for email campaigns, AB testing, and creating segmentation. Sometimes it has problems connecting to some other tools within a company's marketing stack so I would recommend working on being able to scale and continuously looking for new ways to connect to a CRM