3 - We had three DB specialists managing the BI component and a working team of several product managers and sales and marketing leaders that met weekly to review the results with sales teams. Suggestions from this group would be provided to Lattice.
We used Lattice engine to identify customers with a higher likelihood to purchase our products based on rich transaction history. With 100s of products, Lattice was much more effective in mining our transaction history and zeroing in on customers with high potential
We found that the product also really helped us make our NEW sales reps much more productive more quickly. Their prospecting focused on high likelihood to close customers
We picked this system because of the overall approach of Lattice. Installing a predictive analytics engine requires transformation and change management of sales, product owners, and their associated leadership. Lattice Engines has a holistic approach that includes hand-holding an organization through the change needed to be successful.
Our sales teams really enjoyed the in-person training sessions. Ongoing support was also available to them. We had weekly follow-up meetings with sales leadership and the Lattice team was always there to help course correct us when we got off track.