SharpSpring is a worthy alternative to using multiple marketing sytems
February 10, 2017

SharpSpring is a worthy alternative to using multiple marketing sytems

Omar Barraza | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Overall Satisfaction with SharpSpring

At PlanStartGrow, we primarily use SharpSpring to deliver marketing services to small businesses focused on creating automated marketing solutions. This means they get the marketing results they need and want, without doing the work themselves, and everything happens automatically using their current marketing budget. Plus, our Almost Free Marketing pays for itself—guaranteed—and our unique 3-step approach ensures success.

The marketing solutions we provide involve increasing profitable revenue, creating more customers, generating qualified sales leads, facilitating active social media, publishing interesting blog articles, and increasing website traffic.

Our work often includes providing a SharpSpring license to our clients for collaborative use when requested. In any event, we always create and manage individual, dedicated SharpSpring accounts within our agency for each client rather than sharing SharpSpring account across multiple clients.
  • SharpSpring is well suited to match the needs, wants, and expectations of small businesses.
  • SharpSpring is, essentially, a "most-in-one" marketing system that is fast to learn and easy to use.
  • SharpSpring offers ample functionality sufficient to consolidate multiple individual marketing systems.
  • While SharpSpring (the company) seems very interested in reminding everyone “SharpSpring is literally 1/10th to 1/20th the cost of other platforms”, SharpSpring’s top benefit is facilitating more sophisticated marketing for businesses and agencies.
  • SharpSpring (the company) is a small business and this translates into occasional “discomfort”.
  • Tactical examples include things like limited telephone support hours, random system performance issues, and occasional buggy launches. While marketing agencies can effectively mitigate these types of issues, clients may have experiences that introduce account management friction if they choose to be collaborating users (i.e. have direct logins for their SharpSpring account).
  • Strategically, SharpSpring has been slow to market to businesses and this means almost no one knows SharpSpring. This is strange in an environment where competitors like HubSpot seem focused on flooding the market with advertising, promotion, education, and more. The impact is SharpSpring is usually perceived to be the “cheap” alternative to something else the client is researching, evaluating, negotiating, or buying.
  • With SharpSpring, we have discovered and corrected marketing budget waste of $480,000 at a single client.
  • Consolidating multiple and disparate marketing systems into a single SharpSpring instance allows clients to experience a natively unified solution that is faster to learn and easier to use than any other multi-system alternative, and acheive positive ROI by reducing marketing administration workloads alone!
  • A business or agency without SharpSpring might require Constant Contact for email marketing, SalesForce for customer relationship management (CRM), Act-On for marketing automation, FormStack for online forms, WordPress for blogs, Unbounce for landing pages, and Google for analytics. Or they can choose SharpSpring.
We nearly always recommend SharpSpring to all of our small business prospects and clients.

Budget-motivated businesses and agencies can reduce marketing expenses by consolidating multiple other marketing systems using SharpSpring. Switching to SharpSpring often requires less time and effort than was required to deploy the tool(s) it replaces. Plus, SharpSpring’s numerous built-in help videos make it feasible for businesses to do more marketing themselves.

Technology-motivated businesses and agencies can leverage SharpSpring’s ever-increasing functionality to extend their marketing capabilities. For example, SharpSpring email marketing can be later extended to include SharpSpring Landing Pages to facilitate Conversions Rate Optimization (CRO). Opportunities would continue to present themselves as marketing needs or wants scale and SharpSpring introduces new features.

SharpSpring from Constant Contact Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
5
Automated sales alerts and tasks
8
Event/webinar marketing
10
Social profile integration
8
Dashboards
9
Standard reports
8
Custom reports
6
API
3
Customizability
5
Integration with Salesforce.com
7

Using SharpSpring

The surprising thing is SharpSpring is surprisingly fast to learn and easy to use so small business owners and marketing managers can login and see SharpSpring in actions for themselves. The numerous built-in help videos allow client users to become do-it-yourself marketers, which is very important to small businesses. This also means lots of users can figure things out on their own rather than have to schedule training or log support requests.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Features are organized to match use cases so most projects and tasks can be completed without leaving a section or screen.
  • The numerous help videos are very effective -- almost like an on-demand screen sharing session -- and are an excellent complement to the many help articles.
  • If you have ever used any popular marketing system, whether CRM or email marketing, you will find the SharpSpring user interface intuitive and simple to use.
  • Integrating with the SharpSpring API is challenging, but this seems inherent nature of using APIs.
  • Some screens don't "remember" previous visits so you might find yourself repeating your past actions when configuring reports, for example.