Skip to main content
TrustRadius
Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce.Multi-Channel Campaigns- Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch…

Read more

Learn from top reviewers

Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
Return to navigation

Pricing

View all pricing

Lite

$12

Cloud
per month

Standard

$35

Cloud
per month

Premium

$80

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.7
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.7
Avg 7.6
Return to navigation

Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce.

Multi-Channel Campaigns
- Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS.

Pre-Built Automation Templates
- Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages.

Contact Management
- Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with messaging.

Automated Messaging
- Deliver timely, relevant content with SMS and email marketing automation using a drag-and-drop Automation Path Builder. This helps to ensure that audiences receive the right message, at the right time: automatically.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Screenshots

Screenshot of Get a multi-channel campaign in just a few clicks with the Campaign Builder. Make a few selections and AI does the campaign building for you.Screenshot of Use the power of the AI Content Generator to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Integrate with powerful tools to grow more using Constant Contact.Screenshot of Watch your sends, opens, clicks and more. In-depth reporting allows you to watch the performance of your campaigns over time and see who is engaging and who isn't.

Constant Contact Lead Gen & CRM Video

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.4.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

(1-5 of 345)

Powerful, yet cost-effective and easy-to-use marketing automation platform

Rating: 9 out of 10
August 09, 2023
NH
Vetted Review
Verified User
Constant Contact Lead Gen & CRM
1 year of experience
SharpSpring is being used at Kokua Creative Group across our entire client base to provide CRM/marketing automation, digital advertising, website tracking/analytics, and social media monitoring/management. The platform is successfully generating and nurturing leads throughout the sales cycle. On the client-side, the platform is being used by the company's sales team. On the agency side, our entire team uses the platform.
  • Automation Sequences - SharpSpring makes it really easy to set up automation sequences (Action Groups) that allow you to automate your communications based on actions taken by the prospect. The automatic lead scoring based on digital body language makes it easy for the sales team to prioritize follow-ups.
  • Designing emails and landing pages - There are a lot of really great templates for emails and landing pages so that even a non-designer, or non-techie, can create the emails and pages needed to support a campaign. The ability to track campaign ROI is built into the process so it's easy to see what marketing efforts are working and what needs to be fine-tuned.
  • Customer Service & Onboarding - From the moment you sign a contract with SharpSpring, you are assigned a customer success manager whose job is to make sure you receive training on the platform and that it is set up to ensure success. During the 3-month implementation period, the SharpSpring team gives you all the tools you need to learn the software. After implementation, the support does not go away. You can call with questions anytime it's needed and the team will walk you through how to do something until your question is resolved.
Cons
  • I'd like to see some survey tools integrated into the platform so that our campaigns can track user feedback (and whether they started/completed a survey) was captured in the system.
  • While the landing pages and email templates are easy to use, it would be nice if the setup was the same on both. On one, you have to double-click to add new elements; on the other you have to drag-and-drop. It's not a big deal, as you get used to it very quickly, but it would be good if it was consistent.
This is the best CRM/Marketing Automation platform for agencies - hands down. The best value for the money. SharpSpring is comparable to its competitors but offered at a much lower price point.

SharpSpring Has Moved Our Marketing Business To The Next Level

Rating: 10 out of 10
February 21, 2023
DC
Vetted Review
Verified User
Constant Contact Lead Gen & CRM
1 year of experience
We use SharpSpring to, amongst other things, gather valuable data about our clients as they engage with different content. Their lead scoring system is so intuitive that it allows to prioritize and market to specific levels of the buyer's journey. This has been invaluable to our business. We're also able to schedule social media content, create unique landing pages for our different offerings and create automated workflows that save our sales team hours of work each month.
  • Lead Scoring
  • Sales Optimization
  • Landing Page Builder
  • Email Blast Builder
  • Workflow Automations
Cons
  • Native Sales Dialer included for one user
  • SMS integration
  • Custom API integration for some of the more popular tools
Scenarios would include (for both our business and our clients):

* Getting detailed information on all the points where our clients have interacted with our business.
* Created an entirely new way to upscale our offerings and bring these benefits to our client base - while improving our bottom line.
* Doing large-scale email campaigns.
* Scheduling all content for our social media posts across multiple channels

Great streamlined option for companies that don't want the complexity of Salesforce or similar tools

Rating: 8 out of 10
March 07, 2023
PK
Vetted Review
Verified User
Constant Contact Lead Gen & CRM
2 years of experience
We use SharpSpring from Constant Contact to manage all our marketing contacts and communications, including email newsletters, drip campaigns, lead gen forms, marketing automations, retargeting ads, and website chatbot. We use it as a CRM and digital campaign tool for our marketing efforts across all our leads.
  • Excellent campaign automation - for example, automatically sending emails and adding people to lists based on actions they take.
  • Good lead gen forms, simple set-up.
  • Good media center ability to create trackable links for resources so you can know whenever a lead views it.
Cons
  • Landing page builder is abysmal, in my view. I believe it was virtually unusable, we build our own landing pages directly on our own website.
  • Email designing / builder is a little difficult and not always intuitive.
  • The ads management tool is a bit clunky.
Tool is excellent for smaller businesses (while also scaling well) who are in need of a cost-effective CRM that does everything "all-in-one" - including all kinds of automation, lead gen forms, email marketing, and content segmentation. It really does it all (even if not every feature is as strongly executed as other big-name - and expensive - competitors might be).

SharpSpring, the definitive marketing automation solution for agencies!

Rating: 10 out of 10
November 30, 2022
One of the best marketing automation tools at the market. I firmly believe it is a great tool for agencies to bring the automation power to big, medium and small businesses. It is great to start an inbound marketing project at your client, because you can assign different prices for the license depending of the type of client. CRM included, automation, media center and a lot of powerful functionalities for a lower price than the competitors. It's remarkable that the support team and time response are fast and problem solvers. Keep doing great job SharpSpring!
  • Pricing
  • Functionalities
  • Support
Cons
  • Social media: we need to post videos and galleries!
  • More native integrations, a lot with Zapier but is more difficult than bringing into the tool.
  • Analytics back please!!
Starting an inbound project with a new client, I highly recommend to include SharpSpring as an option because, for example in Europe is not so well known as other solutions. Believe me that, we could cover at least the 90% of the requirements that other tools like HubSpot offers for medium size companies.

SharpSpring is a must have software for every Business looking to utilize efficient email marketing automation and CRM

Rating: 10 out of 10
May 08, 2022
JT
Vetted Review
Verified User
Constant Contact Lead Gen & CRM
1 year of experience
We use SharpSpring to market our webinars with emailers and landing pages. We also use the sales pipeline and life of a lead to convert more leads and increase our overall sales. These features help us capture more leads and nurture them to conversion which we previously could not do.
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
Cons
  • Their email builder could really do with an overall back function.
Very well suited for large corporate and any firms looking to utilize tracking and email marketing to the maximum. It is good at nurturing leads and converting them. I would say since SharpSpring is a little bit pricey that I would not recommend it for tiny firms that are in FMCG sectors and that barely utilize email, never mind email marketing.
Return to navigation