Put a Spring in your step
March 06, 2017

Put a Spring in your step

Sally Acton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller

Overall Satisfaction with SharpSpring

We use it for specific clients in order to address their CRM/email marketing and marketing automation needs. The usage differs client to client based on their needs and industry. Most of our clients utilise the marketing automation functions to keep in contact with their database, get a profile of their usage and drive them to specific actions.

Pros

  • Opening the instance is incredibly easy. With a lot of other systems, configuring the database, creating custom fields etc., are time-consuming - with SharpSpring it is already done
  • The landing page builder is very easy to use, and with a basic knowledge of coding, extremely powerful.
  • They manage their sender reputation very well - no point in having a super system if people don't get the emails.
  • I enjoy the reporting - easy to use and insightful.

Cons

  • Being able to send Birthday communications regardless of the year of birth
  • ASCII codes in the subject line
  • Being able to send comms based on when a person last opened a mail
  • We have been able to open more profiles faster, leading to the on boarding of more clients.
  • We have found the page impressions hard to budget for with our clients - bit of a moving goal post.
  • We have been able to add a level of personalisation to our clients' interactions with their clients that we had not previously achieved.
I think that SharpSpring is very well balanced, if you are just starting out with marketing automation, then this is great platform to start with as well being incredibly well priced. If you are already well versed in CRM/Marketing Automation, then SharpSpring's features can only enhance your current offering. I think that if you are looking to have a system that DOES NOT push to landing pages, but rather that updates the central CRM, you may find SharpSpring limiting.

Constant Contact Lead Gen & CRM Feature Ratings

8.0
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
7.8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
7
8.0
Event/webinar marketing
8
Social Media Marketing ()
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
8.0
API
8
Role-based workflow & approvals
8
Customizability
Not Rated
Integration with Salesforce.com
Not Rated

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