Item: Sizmek Ad Suite
Rating: 8
Author: Paolo Manara

Use Cases and Deployment Scope

As an ad server, it is used by ad ops in order to track marketing campaigns, implement 3rd party tracking pixels and to track users behaviors on the website. By marketers in order to monitor the marketing initiatives.

Pros and Cons

Customer support
Flexibility
Partnerships

UI
Google adwords integration dependencies
Debugging tools

Return on Investment

Savings on adserving costs
Better customer support offered to the client
Reduce campaign go live

Alternatives Considered

Adform and DoubleClick

For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.

Likelihood to Recommend

If you need a prompt support for any kind of issue, those guys really rock. I opened tickets on Friday evening getting things fixed in less than an hour. That's a critical point for demanding clients. The main weaknesses in my opinion are the user interface that is not so user friendly and the integration with Google products. This is in place but, mainly due to Google's walled garden, the environment is not so efficient.

Great guys behind a great platform

Overall Satisfaction with Sizmek

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

Sizmek Ad Suite Feature Ratings