Great guys behind a great platform
September 12, 2017

Great guys behind a great platform

Paolo Manara | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sizmek

As an ad server, it is used by ad ops in order to track marketing campaigns, implement 3rd party tracking pixels and to track users behaviors on the website. By marketers in order to monitor the marketing initiatives.
  • Customer support
  • Flexibility
  • Partnerships
  • UI
  • Google adwords integration dependencies
  • Debugging tools
  • Savings on adserving costs
  • Better customer support offered to the client
  • Reduce campaign go live
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
If you need a prompt support for any kind of issue, those guys really rock. I opened tickets on Friday evening getting things fixed in less than an hour. That's a critical point for demanding clients. The main weaknesses in my opinion are the user interface that is not so user friendly and the integration with Google products. This is in place but, mainly due to Google's walled garden, the environment is not so efficient.

Sizmek Ad Suite Feature Ratings

Ad campaign creation
7
Ad deployment
7
Display advertising
7
Ad display and retargeting segmentation
7
Sequence targeting
6
Data Transfer
8
DSP integration
8
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
8
Ad attribution reporting
8
Cross-channel ad management
8
Ad forecasting and optimization
8