Item: Sizmek Ad Suite (discontinued)
Rating: 7
Author: Lisa Cao

Overall Satisfaction with Sizmek

Use Cases and Deployment Scope

It was used as an ad server by department--I was on the BMW/MINI team that used it. It helps consolidate creative by placement (easy to view creative in the server) and there's good customer service support.

Pros and Cons

Pros

Sizmek is user-friendly--there are help guides easily available
Sizmek has great customer service--dedicated account team to support questions

Cons

Export function should export files in a smaller Excel size
An online walk-through for beginners

Return on Investment

Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
Sizmek has had a postive impact on employee morale due to ease of use

Alternatives Considered

Google Analytics

We selected Sizmek because they are trusted and respected in the industry, and known for customer service.

Likelihood to Recommend

Sizmek is great for a full-service media agency due to its ease of use and customer service. When I was at a large media agency, Sizmek was a very useful ad-server for junior media buyers to learn transparency in all aspects of the media buying process.

Sizmek Ad Suite (discontinued) Feature Ratings

Comments

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Sizmek - easy to use ad-server and great customer service!