Great on data.
November 02, 2015
Great on data.
Score 8 out of 10
- Professional Services
Overall Satisfaction with StrongView
StrongMail is an integral part of our organization. We use their software every single day as part of a core piece of our business which is sending emails to our customers. We further use their data analytics and reporting to optimize our creatives and sending policies, both in nature and frequency.
- StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
- StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
- StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
- Some level of the sending functionality for StrongMail is lacking. For example you can not do user record level targeting on the native communication protocols but if you inject via SMTP you can target down to the individual user record. However using SMTP you lose a lot of other native functionality.
- The bounce processing that we see from StrongMail does not have the flexibility we require and thus we manually mine the log files each night for the previous day to acquire the data we need.
- Due to the granularity of data and real-time nature of it that you can get from StrongMail we are able to respond to ISPs reactions in quasi real-time. It absolutely helps us and our customers. [Positive]
- The lack of record level user targeting on send required us to hire StrongMail's professional services in order to get the features we need. [Negative]
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
If you need the reporting and analytics on the data associated to your email sends then StrongMail is the way to go. All the data is available in the message studio interface down to how specific ISPs are responding in real-time. Additionally the log files are robust to where if you need to mine the files to further parse the information it is both possible and easy based on the structure and classification of the data, i.e. success logs are separate from failure logs, deferrals that either end up succeeding or failing are separate from each other and also separate from straight successes.