Cross-Channel Campaign Management Software
Best Cross-Channel Campaign Management Software
- Top Rated Cross-Channel Campaign Management Software include: Yesmail360i, Autopilot, Oracle Responsys, IBM Campaign, and Adobe Campaign.
- Other Cross-Channel Campaign Management Software on the TrustMap include: Kenshoo Infinity Suite, Adobe Media Optimizer, Marin, and Mapp Digital.
- A complete list of Cross-Channel Campaign Management Software is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Cross-Channel Campaign Management Software Overview
What is cross-channel campaign management (CCCM) software?
Sometimes referred to as omni-channel or multi-channel campaign management, CCCM software supports highly personalized and relevant communications delivered across a variety of interactive channels and that enables optimization, channel integration, and institutional memory of the customer.
Cross-channel campaign management tools are usually integrated product suites, some of which are built out of separate channel-specific or feature-specific products that have been acquired and tied together. They connect inbound and outbound, digital and non-digital campaign intelligence within a single platform. For example, Infor allows users to manage interactions with customers across 5+ channels, including direct mail, email, phone, SMS, website, POS terminals, and IVR. In addition to campaign planning and set-up, and real-time personalization features, analytics tend to be a key feature set for CMM tools.
Benefits of Cross-Channel Campaign Management Software
According to vendors and reviewers, CCCM software has a variety of benefits, around both the quality of the customer experience and the impact of marketing communications on new and recurring revenue. They describe some of the advantages of managing campaigns across channels through one solution:
- Consistent communication with customers improves CX, leading to increased customer lifetime value and advocacy.
- Easier to create a single cross-channel view of the customer, which provides intelligence for smoother cross-sells and upsells.
- Better performance in terms of marketing campaign metrics, such as CTR and conversions/registrations.
- Improved customer retention as well as acquisition, meaning a higher ROI on marketing investments.
CCCM vs. Marketing Automation vs. All-in-One Marketing Software
Whereas CCCM tools tie together online and offline channels and aim to create a comprehensive view of the customer, most marketing automation platforms focus on coordinating digital marketing campaigns, are centered around the lead object, and do not have as robust a view of the customer across channels and throughout time. All-in-one marketing software is typically less sophisticated than either CCCM or MA, in terms of analytics and channel coverage especially, as those products are primarily intended for SMBs who only want to purchase one marketing software tool. However, there is certainly some overlap between all three categories. Generally, the differences between the categories are mostly based on complexity of the product and positioning for different user bases/use cases.
Cross-Channel Campaign Management Products
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce. This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution...
Marin Software
Marin Software is a very popular cloud-based cross-channel marketing advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement...
IBM Campaign
IBM Campaign products (based on IBM's acquisition of Unica Software in 2010) are a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management,...
Kenshoo Infinity Suite
Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Adobe Campaign
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management. It also has strong analytics capabilities. It also...
Oracle Responsys
Oracle Cross-Channel Marketing to Consumers (part of the Oracle Marketing Cloud, and formerly known as Responsys) is a B2C Cross Channel Marketing solution that is designed to help marketers deliver more relevant, real-time interactions for consumers across email, mobile, display, social, and web...
Mapp Digital
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the...
Yesmail360i
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus...
Adobe Media Optimizer
Adobe Media Optimizer is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Triblio
Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
Blueshift
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.
Autopilot
Autopilot is a marketing automation solution that is designed to help marketers connect their existing systems, and convert leads into customers. This solution integrates with popular third party tools such as Salesforce, Segment, Twillo, Slack, GoodData and Zapier. The vendor’s value proposition...
Oracle Siebel Enterprise Marketing Suite
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of...
ActiveDEMAND
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as...
SAS Marketing Operations Management
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance...
Maropost
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track...
IgnitionOne Digital Marketing Suite
IgnitionOne's Digital Marketing Suite (IgnitionOne DMS) offers a broad, cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with...
TouchPoint
dataxu’s TouchPoint™ is a demand-side platform that aims to help agencies deliver greater value to their clients.
Microsoft Dynamics Marketing
Microsoft Dynamics Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales...
WebEngage
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Emails Text MessagesAccording to the vendor, cross-device tracking...
Infor Omni-channel Campaign Management
Infor Omni-channel Campaign Management is based on technology acquired with Epiphany Inc via SSA Global Technologies (2006), and is, beyond being a cross-channel campaign management platform on its own, the centerpiece for Infor's Customer Experience Suite, Infor's integrated Enterprise Marketing...
TrackingDesk
TrackingDesk is a tool for measuring ad media across channels. It is a SaaS cloud-based platform, hosted on Amazon Web Service. TrackingDesk is built specifically for the performance marketer. It is easy to use and enables the management of traffic and ad spend for digital marketing campaigns....
Epsilon Agility Harmony
Epsilon Agility Harmony is an enterprise level email marketing and cross-channel campaign management platform competing with Responsys, Cheetah Mail, ExactTarget, etc. The vendor has a strong international presence with staff in 14 countries.
SocialWhirled
SocialWhirled is a platform that allows companies to create, deliver and manage content-based campaigns across multiple channels, including paid advertising and social media.
Everlytic
Everlytic is an international, enterprise-level messaging platform supported by the company of the same name based in South Africa, one of the most successful IT companies on the continent. It features content sharing via multiple channels including email, mobile and social networking, so that...