Cross-Channel Campaign Management Software

TrustRadius Top Rated for 2024

Top Rated Products

(1-4 of 4)

1
Iterable

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

2
Braze

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing…

3
Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

4
Salesforce Marketing Cloud

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-…

All Products

(1-25 of 189)

1
Salesforce Marketing Cloud

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-…

2
Oracle Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

3
Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

4
Iterable

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

5
Braze

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing…

6
Foundry ABM

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…

7
Marin Software

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting,…

8
StackAdapt

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

9
Marigold Engage by Sailthru

Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

10
Skai

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.…

11
HCL Unica

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and…

12
Mapp Digital

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created…

13
Marigold Engage+

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

14
Listrak

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated…

15
Mautic (open source)

Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available…

16
Yesmail360i

Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company'…

17
Maropost Marketing Cloud

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening"…

18
The Trade Desk

The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).

19
Blueshift

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

20
Cordial

Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.

21
Lytics

Lytics is a customer data platform (CDP) from the company of the same name in Portland.

22
Freshmarketer

Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real…

23
Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product…

24
MessageGears

MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.

25
MARMIND

MARMIND is a Marketing Resource Management platform that enables marketers worldwide to optimize resources and maximize results. Presented as a marketing cockpit to create seamless workflows for planning, budgeting, and result analysis across point solutions, departments, and locations,…

Cross-Channel Campaign Management Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Cross-Channel Campaign Management Software

What is Cross-Channel Campaign Management Software?

Cross-Channel Campaign Management (CCCM) Software are suites that support customer-centered advertising content delivery across multiple interactive channels, such as social media, video, email, brick and mortar stores, and more. CCCM is also known as omni-channel campaign management, multichannel campaign management, or simply campaign management software. These tools offer a single platform with internal tools and third-party integration to facilitate campaign optimization, multichannel integration, impact and impression analysis, and client management for both digital and offline channels.

CCCM Software allows marketing teams to have a unified insight into customer behavior from across a diverse range of online and offline channels. CCCM Software offers a streamlined workflow to assist with campaign orchestration, including lead generation, traffic conversion, and personalization features. This makes CCCM Software a useful tool that businesses can use to improve and deepen relationships with their clients.

CCCM vs. Marketing Automation vs. All-in-One Marketing Software

Whereas CCCM tools tie together online and offline channels and aim to create a comprehensive view of the customer, most Marketing Automation (MA) Software focus on coordinating digital marketing campaigns, are centered around the lead object, and do not have as robust a view of the customer across channels and over time. All-in-One Marketing Platforms are typically less sophisticated than either CCCM or MA, in terms of analytics and channel coverage especially, as these products are primarily intended for small businesses who only want to purchase one marketing software tool. However, there is certainly some overlap between all three categories. Generally, the differences between the categories are based on complexity of the product and positioning for different use cases.

Cross-Channel Campaign Management Software Features

The most common Cross-Channel Campaign Management Software features are:

  • Channel management
  • Campaign performance metrics
  • Organic and referral traffic monitoring
  • Traffic conversion analysis
  • Lead management
  • Impact and impression analysis
  • Mobile compatibility checking
  • Uploading, hosting, and creating online advertisements
  • Customer data management
  • Demographic analysis and customer segmentation
  • Automated marketing content delivery
  • AI-powered insight and analysis
  • Search engine optimization tools
  • Market survey construction and analysis
  • Contact databases
  • Event-trigger action customization
  • Messaging templates
  • Third party and API integration
  • Knowledge databases
  • A/B testing
  • Data export
  • Channel partner relationship management
  • Guided selling tools

Cross-Channel Campaign Management Software Comparison

When choosing the best Cross-Channel Campaign Management (CCCM) Software for you, consider the following:

Mobile accessibility. You’ll want to consider how well the software accommodates your needs for mobile accessibility. Some software, such as Oracle CX Marketing, allow you to access your CCCM assets from a mobile device, allowing you quick access and real-time updates on campaign performance.

Customer persona creation. While CCCM Management offers traffic behavior analysis and personalization tools, some tools allow users to create deeper profiles (persona) of customers. These features allow marketers to easily segment targets and tailor a more personalized experience based on their demographic qualities. Sailthru offers historical data analysis and informed dynamic customer insight management, allowing your automated marketing to respond to customer behavior in real time.

Integrated Content Management Systems (CMS). When choosing a CCCM, you may find that products offer an integrated CMS, allowing you to directly store marketing assets in the software itself. This means that all content you create or upload to the CCCM will be readily available regardless of where you access the product, and the CCCM can directly deploy it across all channels. The downside to this is that products with CMS features tend to be more expensive, and if you choose to no longer use the software, you’ll need to transfer files and assets between programs.

Third Party Integrations. When considering CCCM products, you’ll want to see how well they fit with your current workflow. Generally, CCCM provides a broad range of support for third party applications, but the centralized platform of a CCCM may not fully include the benefits of the other programs in a way that is conducive to your existing ecosystem. For example, if you include APIs for features like customer loyalty programs, make sure the CCCM can support these features. Additionally, you’ll want to consider whether you want a full suite of integrated programs from one vendor, or if you’re adding the CCCM Software as a standalone component to your existing workflow.

Pricing Information

Cross-Channel Campaign Management Software pricing can range between $5 and $280 per month at the lowest pricing tier, with variation coming from the number of features offered and number of users supported. Vendors offer custom pricing plans and free trials.

More Resources

The following resources may be helpful in choosing between Cross-Channel Campaign Management Software products:

Related Categories

Frequently Asked Questions

What does Cross-Channel Campaign Management Software do?

Cross-Channel Campaign Management (CMMM) Software provides a centralized platform to manage, analyze, and deploy personalized marketing content across multiple online and offline channels.

What are the benefits of using Cross-Channel Campaign Management Software?

Cross-Channel Campaign Management Software gives companies greater insight into their customers, allowing them to make more personalized content that drives sales and customer retention.

What are the best Cross-Channel Campaign Management Software products?

The most popular Cross-Channel Campaign Management Software products are:


How much does Cross-Channel Campaign Management Software cost?

Cross-Channel Campaign Management Software can typically cost from $5 and $200 per month depending on the number of users or the feature set. Custom pricing plans and free trials are common.