Best Cross-Channel Campaign Management Software15Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.Adobe Campaign1 Marketing Cloud Email Studio2 Software3 Responsys4 Unica5 (formerly Kenshoo Infinity Suite)6 Digital7 Siebel Enterprise Marketing Suite15 DSP17 Digital Marketing Suite (formerly Experian)18 Marketing Operations Management24 Agility Harmony25

Cross-Channel Campaign Management Software

Best Cross-Channel Campaign Management Software

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Cross-Channel Campaign Management Software Overview

What is cross-channel campaign management (CCCM) software?

Sometimes referred to as omni-channel or multi-channel campaign management, CCCM software supports highly personalized and relevant communications delivered across a variety of interactive channels and that enables optimization, channel integration, and institutional memory of the customer.

Cross-channel campaign management tools are usually integrated product suites, some of which are built out of separate channel-specific or feature-specific products that have been acquired and tied together. They connect inbound and outbound, digital and non-digital campaign intelligence within a single platform. For example, Infor allows users to manage interactions with customers across 5+ channels, including direct mail, email, phone, SMS, website, POS terminals, and IVR. In addition to campaign planning and set-up, and real-time personalization features, analytics tend to be a key feature set for CMM tools.

Benefits of Cross-Channel Campaign Management Software

According to vendors and reviewers, CCCM software has a variety of benefits, around both the quality of the customer experience and the impact of marketing communications on new and recurring revenue. They describe some of the advantages of managing campaigns across channels through one solution:

  • Consistent communication with customers improves CX, leading to increased customer lifetime value and advocacy.
  • Easier to create a single cross-channel view of the customer, which provides intelligence for smoother cross-sells and upsells.
  • Better performance in terms of marketing campaign metrics, such as CTR and conversions/registrations.
  • Improved customer retention as well as acquisition, meaning a higher ROI on marketing investments.

CCCM vs. Marketing Automation vs. All-in-One Marketing Software

Whereas CCCM tools tie together online and offline channels and aim to create a comprehensive view of the customer, most marketing automation platforms focus on coordinating digital marketing campaigns, are centered around the lead object, and do not have as robust a view of the customer across channels and throughout time. All-in-one marketing software is typically less sophisticated than either CCCM or MA, in terms of analytics and channel coverage especially, as those products are primarily intended for SMBs who only want to purchase one marketing software tool. However, there is certainly some overlap between all three categories. Generally, the differences between the categories are mostly based on complexity of the product and positioning for different user bases/use cases.

Cross-Channel Campaign Management Products

Listings (1-25 of 45)

Adobe Campaign

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Top Rated
228 Ratings

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

61 Ratings

Marin Software is a very popular cloud-based cross-channel marketing advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisemen...

Oracle Responsys

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Top Rated
82 Ratings

Oracle Cross-Channel Marketing to Consumers is a B2C Cross Channel Marketing solution that is designed to help marketers deliver more relevant, real-time interactions for consumers across email, mobile, display, social, and web experiences.

51 Ratings

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

13 Ratings

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the comb...

13 Ratings

Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

22 Ratings

Autopilot is a marketing automation solution that is designed to help marketers connect their existing systems, and convert leads into customers. This solution integrates with popular third party tools such as Salesforce, Segment, Twillo, Slack, GoodData and Zapier. The vendor’s value proposition...

10 Ratings

Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focu...

7 Ratings

Opal is a marketing collaboration platform that, according to the vendor tears down silos and enables teams with a dedicated environment to strategically plan, create, visualize, align and deploy campaigns across all marketing channels. The vendor’s value proposition is that Opal reduces unnecess...

6 Ratings

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track...

4 Ratings

ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such a...

1 Ratings

SessionM is a customer engagement platform that combines customer data management, loyalty program and offer management, and cross-channel campaign management (SMS, email, push, and in-app messages).

2 Ratings

Built by 2 ex-Googlers, AdHawk promises to provide an easy way to manage your Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the w...