Cross-Channel Campaign Management Software
These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Cross-Channel Campaign Management Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.…
Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…
Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting,…
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.…
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created…
CheetahMail is an email marketing platform from Cheetah Digital headquartered in Chicago. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.
Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content…
Autopilot is a marketing automation solution that is designed to help marketers connect their existing systems, and convert leads into customers. This solution integrates with popular third party tools such as Salesforce, Segment, Twillo, Slack, GoodData and Zapier. The vendor’s…
CoSchedule is a project management solution built as a planning solution for marketing teams.
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening"…
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company'…
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available…
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product…
What is Cross-Channel Campaign Management Software?
Cross-Channel Campaign Management (CCCM) Software are suites that support customer-centered advertising content delivery across multiple interactive channels, such as social media, video, email, brick and mortar stores, and more. CCCM is also known as omni-channel campaign management and multichannel campaign management. CCCM Software offers a single platform with internal tools and third-party integration to facilitate campaign optimization, multichannel integration, impact and impression analysis, and client management for both digital and offline channels.
CCCM Software allows marketing teams to have a unified insight into customer behavior from across a diverse range of online and offline channels. CCCM Software offers a streamlined workflow to assist with campaign orchestration, including lead generation, traffic conversion, and personalization features. This makes CCCM Software a useful tool that businesses can use to improve and deepen relationships with their clients.
CCCM vs. Marketing Automation vs. All-in-One Marketing Software
Whereas CCCM tools tie together online and offline channels and aim to create a comprehensive view of the customer, most focus on coordinating digital marketing campaigns, are centered around the lead object, and do not have as robust a view of the customer across channels and over time. are typically less sophisticated than either CCCM or MA, in terms of analytics and channel coverage especially, as these products are primarily intended for small businesses who only want to purchase one marketing software tool. However, there is certainly some overlap between all three categories. Generally, the differences between the categories are based on complexity of the product and positioning for different use cases.
Cross-Channel Campaign Management Software Features
The most common Cross-Channel Campaign Management Software features are:
- Channel management
- Campaign performance metrics
- Organic and referral traffic monitoring
- Traffic conversion analysis
- Lead management
- Impact and impression analysis
- Mobile compatibility checking
- Uploading, hosting, and creating online advertisements
- Customer data management
- Demographic analysis and customer segmentation
- Automated marketing content delivery
- AI-powered insight and analysis
- Search engine optimization tools
- Market survey construction and analysis
- Contact databases
- Event-trigger action customization
- Messaging templates
- Third party and API integration
- Knowledge databases
- A/B testing
- Data export
- Channel partner relationship management
- Guided selling tools
Cross-Channel Campaign Management Software Comparison
When choosing the best Cross-Channel Campaign Management (CCCM) Software for you, consider the following:
Mobile accessibility. You’ll want to consider how well the software accommodates your needs for mobile accessibility. Some software, such as , allow you to access your CCCM assets from a mobile device, allowing you quick access and real-time updates on campaign performance.
Customer persona creation. While CCCM Management offers traffic behavior analysis and personalization tools, some tools allow users to create deeper profiles (persona) of customers. These features allow marketers to easily segment targets and tailor a more personalized experience based on their demographic qualities. offers historical data analysis and informed dynamic customer insight management, allowing your automated marketing to respond to customer behavior in real time.
Integrated Content Management Systems (CMS). When choosing a CCCM, you may find that products offer an integrated CMS, allowing you to directly store marketing assets in the software itself. This means that all content you create or upload to the CCCM will be readily available regardless of where you access the product, and the CCCM can directly deploy it across all channels. The downside to this is that products with CMS features tend to be more expensive, and if you choose to no longer use the software, you’ll need to transfer files and assets between programs.
Third Party Integrations. When considering CCCM products, you’ll want to see how well they fit with your current workflow. Generally, CCCM provides a broad range of support for third party applications, but the centralized platform of a CCCM may not fully include the benefits of the other programs in a way that is conducive to your existing ecosystem. For example, if you include APIs for features like customer loyalty programs, make sure the CCCM can support these features. Additionally, you’ll want to consider whether you want a full suite of integrated programs from one vendor, or if you’re adding the CCCM Software as a standalone component to your existing workflow.
Cross-Channel Campaign Management Software pricing can range between $5 and $280 per month at the lowest pricing tier, with variation coming from the number of features offered and number of users supported. Vendors offer custom pricing plans and free trials.
The following resources may be helpful in choosing between Cross-Channel Campaign Management Software products: