Current leader in Segmentation, A/B, & CRM
August 08, 2016
Current leader in Segmentation, A/B, & CRM

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Swrve
We used Swrve for light analytics, segmentation, CRM implementation of email, CRM implementation of serving versions of in-game configurations to players.
Pros
- Setting up and managing multivariate tests
- Applying segments/cohorts set up for one campaign or test to another
- Serving different config data files to different player segments
Cons
- The web interface is a bit clunky
- Some of the SDK quirks lead to difficult implementation if you're doing anything non-standard
- It's not cheap
- One of our early titles was entirely client authoritative and Swrve allowed us to send configs to different players
- We were able to deliver proof-of-concept on multivariate tests to developer partners quickly
- We had an easy push-notification management service built in at not-too-steep a price
Comments
Please log in to join the conversation