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Mobile marketing software enables organizations to engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing software encompasses two types of products:
In both scenarios, mobile is treated as a distinct marketing channel, with a dedicated strategy.
Mobile marketing software allow users to:
segment their mobile audience
create messages, campaigns, and promotions, often using templates
reach their mobile audience via SMS, MMS, push notifications, and in-app ads
analyze campaign engagement
calculate mobile marketing ROI
Ease of implementation and integration are two major considerations for buyers of mobile marketing software.
Some vendors provide SMS, MMS, and push notification functionality as part of a multi-channel platform. Email marketing and marketing automation vendors like SendinBlue, Mailigen, and Iterable are a few examples.
On the other hand, WompMobile, Trumpia, Twilio SMS, Urban Airship, and EZ Texting are examples of mobile campaign tools that serve only the mobile channel use case.
Mobile app marketing tools must integrate with the user's CRM, a mobile ad-serving platform, as well as the user's app itself. Examples of products in this group are Swrve, Apsalar, TUNE Marketing Console, Adjust, AppsFlyer, and Kochata. Mobile app marketing products tend to have stronger testing and measurement features, which overlap with the mobile analytics category.
Some mobile app marketing products also include features that allow users to promote their app to new users. This is done by increasing visibility of their app in the app store.
Mobile marketing software buyers should look at the industries commonly served by the vendor. For example, mobile marketing software that serves mostly gaming apps may or may not be a good fit for marketers working on a retail, travel, finance, or on-demand services app.
To more easily compare Mobile Marketing Software look for tools that accomplish the following:
Automated customer segmentation
Behavior-based messaging automation
Context-triggered notifications
CTIA and mobile carrier compliant security
Customer journey mapping
Custom push notifications
Email and drip campaign management
Fast lead identification
Inbound & outgoing messaging
Inbox and one-to-one SMS
Integrated link shrinking
Integration with CRM software
Mass-text scheduling
Mobile-optimized landing pages
Personalized analytics & reporting
You do not have to wait to try out a demo or free trial before analyzing software based on these features. Reviews from current users can help you identify the pros and cons as well as best use cases for specific products.
Start an Mobile Marketing software comparison
Some mobile marketing tools offer pay-as-you-go models that charge per message sent. The price might start at less than one cent per message, and go down with greater volumes. Some also offer volume discounts or monthly subscription plans based on a planned level of use. Often the price per message will differ depending on the recipient’s country.
Mobile app marketing software might charge per install, per click or per in-app event, or offer a flat-rate pricing structure.
Since 2004, EZ Texting has served over 160K customers, setting the standard for business texting in the U.S. and Canada. The vendor says their platform delivers the smartest, fastest, easiest, and most reliable ways to connect with your mobile audience. EZ Texting’s cloud-based messaging solutions …
Sendinblue is a cloud-based marketing communication software which performs tasks related to managing marketing automation, email campaigns, transactional emails, and SMS messages. It is designed to be an all-in-one-tool for all digital marketing needs.
Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels so as t…
CallFire is a VoIP and messaging solution designed for both external B2C interactions and internal company use. It includes features such as text messaging, call tracking, voice broadcasting, and an interactive voice response (IVR) system. Subscription pricing starts at $99 per month.
SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.
SimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform ma…
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email ma…
AppsFlyer enables marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer states they take a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisio…
WompMobile enables any website to be converted to a mobile-friendly format without the need to redesign or change the desktop site. It is a turn-key mobile development solution, meaning no IT involvement is required. This solution uses a proprietary JavaScript-adaptive platform. The vendor says thei…
Free product designed to track audience reach, engagement, retention, conversions, etc. on mobile devices
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
Localytics in Boston offers their mobile marketing applications which features personalized messaging and push notifications enriched with embedded video or GIF support, as well as user-lifecycle analytics for app optimization and discovery analytics.
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
Hustle, headquartered in San Francisco, offers their mobile marketing platform emphasizing peer to peer texting and event or cause promotion. The platform is for higher ed, labor and non-profit, political causes, and also enterprises carrying out marketing efforts.
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent…
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.
Avochato is a text messaging software service for sales, customer support, and other departments and business entities featuring two-way texting, chat widget for websites or applications, and other tools to facilitate easier communication with customers.
Apptentive is an in-app messaging tool for mobile application providers. It allows users to provide in-app help and customer support, send in-app surveys, prompt app users to provide ratings, etc. It is designed to foster engagement and build advocacy among the mobile app's user base.
Netcore Smartech says it's an AI Powered Growth Marketing suite that enables brands to listen, analyse, and converse & improve conversions across Mobile App and Website. Smartech is designed for businesses who want to do Analytics and Engagement on a single platform. According to the vendor, it …
Upland Mobile Messaging is the result of Upland's acquisition of Waterfall. The product is a marketing app built around messaging and CRM integration.
Zipwhip, headquartered in Seattle, offers their texting-for-businesses application, enabling two-way text communication between a company and its customers at any scale and instant text from website or apps with click-to-text.
There are plenty of options out there, but here's our shortlist of the best Mobile Marketing Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.