Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
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Mobile marketing software enables organizations to engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing software encompasses two types of products:
In both scenarios, mobile is treated as a distinct marketing channel, with a dedicated strategy.
Mobile marketing software allow users to:
Ease of implementation and integration are two major considerations for buyers of mobile marketing software.
Some vendors provide SMS, MMS, and push notification functionality as part of a multi-channel platform. Email marketing and marketing automation vendors like SendinBlue, Mailigen, and Iterable are a few examples.
On the other hand, WompMobile, Trumpia, Twilio SMS, Urban Airship, and EZ Texting are examples of mobile campaign tools that serve only the mobile channel use case.
Mobile app marketing tools must integrate with the user's CRM, a mobile ad-serving platform, as well as the user's app itself. Examples of products in this group are Swrve, Apsalar, TUNE Marketing Console, Adjust, AppsFlyer, and Kochata. Mobile app marketing products tend to have stronger testing and measurement features, which overlap with the mobile analytics category.
Some mobile app marketing products also include features that allow users to promote their app to new users. This is done by increasing visibility of their app in the app store.
Mobile marketing software buyers should look at the industries commonly served by the vendor. For example, mobile marketing software that serves mostly gaming apps may or may not be a good fit for marketers working on a retail, travel, finance, or on-demand services app.
To more easily compare Mobile Marketing Software look for tools that accomplish the following:
You do not have to wait to try out a demo or free trial before analyzing software based on these features. Reviews from current users can help you identify the pros and cons as well as best use cases for specific products.
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Some mobile marketing tools offer pay-as-you-go models that charge per message sent. The price might start at less than one cent per message, and go down with greater volumes. Some also offer volume discounts or monthly subscription plans based on a planned level of use. Often the price per message will differ depending on the recipient’s country.
Mobile app marketing software might charge per install, per click or per in-app event, or offer a flat-rate pricing structure.
A mobile marketing strategy aims to target a specific set of users or a wider audience on mobile devices (e.g. smartphones and tablets). The primary goal of mobile marketing is to increase conversions of mobile users by serving them personalized, real-time, and relevant experiences on their mobile devices.
Mobile marketing typically involves setting up multi-channel campaigns across digital channels, including:
A mobile marketing platform allows marketing teams to execute their mobile marketing strategy. This includes marketing to new users, engaging existing users, and boosting customer retention via mobile channels.
Critical mobile marketing features include:
According to end-user feedback from reviewers on TrustRadius, the top-rated mobile marketing software products are:
Buyers looking for mobile marketing software frequently compare these two products with alternatives like Branch, Hustle, Twilio, and SimpleTexting.