Mobile Marketing Software
Mobile Marketing Software Overview
What is Mobile Marketing?
Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing software encompasses two types of products, products that enable users to send marketing SMS, MMS, and push notifications, and products that enable users to market their mobile apps. This is commonly called mobile app marketing. However, the common theme across all products in this category is that mobile is treated as a distinct marketing channel, with a dedicated marketing strategy. Users are looking to segment their mobile audience, create messages, campaigns, and promotions, distribute content for consumption on mobile devices, and analyze campaign engagement or mobile marketing ROI. Simplicity of implementation and integration are two major considerations for buyers of mobile marketing software.
Some of the vendors in this category that provide SMS, MMS, and push notification functionality do so as part of a multi-channel platform. Email marketing and marketing automation vendors like SendinBlue, Mailigen, and Iterable are a few examples, whereas WompMobile, Trumpia, Twilio SMS, and Urban Airship are examples of mobile campaign tools that serve only the mobile channel use case.
The products on the other side of the mobile marketing software spectrum, often called mobile app marketing tools, must integrate with not only the user's CRM, but also likely a mobile ad-serving platform, as well as the user's app itself. Examples of products in this group are Swrve, Apsalar, TUNE Marketing Console, Adjust, AppsFlyer, and Kochata, among others.
Mobile app marketing products tend to have stronger testing and measurement features, which overlap with the mobile analytics category. (Mobile analytics itself comprises A/B testing and personalization, web analytics, and often marketing ROI analytics, for mobile website and app usage specifically.) Some mobile app marketing products also include features that allow users to promote their app to new users, for example by increasing visibility of their app in the app store. Buyers looking to use mobile marketing software to market an app, or to market to their app users, should evaluate the vendor's customer base in terms of app verticals. For example, mobile marketing software that serves mostly gaming app marketers may or may not be a good fit for marketers working on a retail, travel, finance, or on-demand services app.
Mobile Marketing Products
SendinBlue helps businesses build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. The vendor says that its world-class customer happiness team and their pricing plans are what set them apart. The vendor also says customers choose them...
Twilio SMS is, as the name would suggest, Twilio's SMS platform which can be deployed for mobile marketing, or other use cases where sending a text in an automated fashion might be useful (e.g. two-factor authentication, push notifications, etc).
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email...
SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, Web Push, SMTP and more. This solution includes 15,000 free emails per month. SendPulse also includes tools to manage users. This solution can be used on all devices.
TextMagic is a bulk SMS service for sending texts to customers, staff and suppliers from an online portal. TextMagic is compatible with PC & Mac. It supports long SMS messages, and allows users to send texts globally. Users can set up integrations to other applications using TextMagic's Gateway...
Iterable is a growth marketing and user engagement platform. This platform is designed to help B2C marketers to send the right message to the right devices at the right time. Iterable supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email,...
Urban Airship is a mobile marketing and push notification application, supporting customer segmentation with highly personalized messaging, and email notifications.
MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with...
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
Braze (formerly Appboy) is a lifecycle engagement platform that empowers brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI.Braze is built for today’s mobile-first reality and tomorrow’s ambient...
Localytics in Boston offers their mobile marketing applications which features personalized messaging and push notifications enriched with embedded video or GIF support, as well as user-lifecycle analytics for app optimization and discovery analytics.
Upland Mobile Messaging is the result of Upland's acquisition of Waterfall. The product is a marketing app built around messaging and CRM integration.
OpenMarket headquartered in Seattle, Washington offers their eponymous mobile engagement platform.
TUNE Marketing Console is a mobile marketing platform with attribution analytics, app store analytics, and in-app analytics.
PushApps is a cloud based push notifications service that helps app developers, marketers and publishers to manage, send and learn more about their push notifications. Some key features include: Smart Segmentation, Scheduled Notifications and Analytics.
MobileBridge is a SaaS based mobile marketing automation platform.
mobileStorm is a mobile marketing platform from the company of the same name headquartered in Encino, California.