Best Mobile Marketing Software
Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
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EZ Texting provides businesses and organizations with a text marketing so…
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer…
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-…
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing…
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
URLgenius is a provider of SDK-free app linking and QR app marketing experiences, boasting users among luxury, financial, and consumer brands,marketing teams and their agencies can create seamless campaign experiences that optimize conversion and engagement without compromising PII…
WAppMaster is a WhatsApp marketing software designed to enhance a business's messaging strategy and maximize engagement. It allows businesses to personalize messages, share multimedia content, manage contacts , and automate responses.
WAppMaster's features are designed to…
SimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.
- No extra documentation additional to the original WhatsApp documentation needed
A SaaS startup helping e-commerce brands on Shopify move away from impersonal marketing emails and sell on chat apps like FB Messenger and Whatsapp. BiteSpeed helps users to convert Shopify store visitors into more sales using WhatsApp, and provide them with experiences with an…
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no…
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud pro…
Via Customers is a Mobile Commerce marketing platform for eCommerce brands that enables online businesses to send personalized messages to their customers for increased revenue and customer loyalty. Integrating with Shopify and BigCommerce, merchants connect with their customers on their phones with SMS campaigns, grow their subscriber base with proprietary list growth tools, cre…
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
ClickSend aims to help businesses communicate with their customers and staff in the moments that matter on the channels, they use every day.
ClickSend is designed to power billions of messages worldwide and o…
Trumpia's automated texting software goes beyond contact collection and mass texting. It offers the possibility of creating personalized interactions with contacts. Trumpia can be used to create custom-tailored workflows and automation.
The texting softw…
JotURL is a suite of marketing tools containing branded links and deep linking, conversion tracking, calls to action, and similar tools used to track and improve conversion, from the company of the same name in Milan.
Clickky is a full-stack platform for mobile advertisers and publishers that offers both programmatic and performance solutions for demand and supply partners. Clickky focuses on the growth of its own SSP and RTB Marketplace.
The platform partnered with some of the world’s top DSPs. The vendor says the platform serves up to 1 billion impressions daily via its RTB Marketplace. Clickky provides iAB-compliant inventory and m…
Mobile Marketing Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Mobile Marketing Software
What is Mobile Marketing Software?
Mobile marketing software enables organizations to engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing software encompasses two types of products:
- products that enable users to send marketing SMS (text), MMS (multimedia), and push notifications, and
- products that enable users to market their mobile apps, commonly called mobile app marketing.
In both scenarios, mobile is treated as a distinct marketing channel, with a dedicated strategy.
Mobile marketing software allow users to:
- segment their mobile audience
- create messages, campaigns, and promotions, often using templates
- reach their mobile audience via SMS, MMS, push notifications, and in-app ads
- analyze campaign engagement
- calculate mobile marketing ROI
Ease of implementation and integration are two major considerations for buyers of mobile marketing software.
Types of Mobile Marketing Software
Some vendors provide SMS, MMS, and push notification functionality as part of a multi-channel platform. Email marketing and marketing automation vendors like SendinBlue, Mailigen, and Iterable are a few examples.
On the other hand, WompMobile, Trumpia, Twilio SMS, Urban Airship, and EZ Texting are examples of mobile campaign tools that serve only the mobile channel use case.
Mobile app marketing tools must integrate with the user's CRM, a mobile ad-serving platform, as well as the user's app itself. Examples of products in this group are Swrve, Apsalar, TUNE Marketing Console, Adjust, AppsFlyer, and Kochata. Mobile app marketing products tend to have stronger testing and measurement features, which overlap with the mobile analytics category.
Some mobile app marketing products also include features that allow users to promote their app to new users. This is done by increasing visibility of their app in the app store.
Mobile marketing software buyers should look at the industries commonly served by the vendor. For example, mobile marketing software that serves mostly gaming apps may or may not be a good fit for marketers working on a retail, travel, finance, or on-demand services app.
Mobile Marketing Software Comparison
To more easily compare Mobile Marketing Software look for tools that accomplish the following:
- Automated customer segmentation
- Behavior-based messaging automation
- Context-triggered notifications
- CTIA and mobile carrier compliant security
- Customer journey mapping
- Custom push notifications
- Email and drip campaign management
- Fast lead identification
- Inbound & outgoing messaging
- Inbox and one-to-one SMS
- Integrated link shrinking
- Integration with CRM software
- Mass-text scheduling
- Mobile-optimized landing pages
- Personalized analytics & reporting
You do not have to wait to try out a demo or free trial before analyzing software based on these features. Reviews from current users can help you identify the pros and cons as well as best use cases for specific products.
Start an Mobile Marketing software comparison
Pricing Information
Some mobile marketing tools offer pay-as-you-go models that charge per message sent. The price might start at less than one cent per message, and go down with greater volumes. Some also offer volume discounts or monthly subscription plans based on a planned level of use. Often the price per message will differ depending on the recipient’s country.
Mobile app marketing software might charge per install, per click or per in-app event, or offer a flat-rate pricing structure.
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Frequently Asked Questions
What is a mobile marketing strategy?
A mobile marketing strategy aims to target a specific set of users or a wider audience on mobile devices (e.g. smartphones and tablets). The primary goal of mobile marketing is to increase conversions of mobile users by serving them personalized, real-time, and relevant experiences on their mobile devices.
Mobile marketing typically involves setting up multi-channel campaigns across digital channels, including:
- SMS / text message
- Mobile apps
- Websites
- Social media platforms
What is mobile marketing important?
What is a mobile marketing platform?
A mobile marketing platform allows marketing teams to execute their mobile marketing strategy. This includes marketing to new users, engaging existing users, and boosting customer retention via mobile channels.
Critical mobile marketing features include:
- Audience segmentation capabilities
- Real-time mobile communications
- Create multi-channel mobile campaigns
- Engage users with promotions and discounts
- Mobile campaign analytics
- Mobile marketing attribution
What are the best mobile marketing platforms?
According to end-user feedback from reviewers on TrustRadius, the top-rated mobile marketing software products are:
Buyers looking for mobile marketing software frequently compare these two products with alternatives like Branch, Hustle, Twilio, and SimpleTexting.