Mobile Marketing Software
Mobile Marketing Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
EZ Texting is a SaaS solution that delivers a way to connect, now from Callfire since the December, 2021 acquisition. It has served over 165,000 customers and is a SMS platform for business users, aiming to set the standard for business texting. The messaging solutions allow businesses…
Sendinblue is a cloud-based marketing communication software which performs tasks related to managing marketing automation, email campaigns, transactional emails, and SMS messages. It is designed to be an all-in-one-tool for all digital marketing needs.
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences,…
Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across…
SimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.
Sailthru is an email marketing and marketing automation solution from the CM Group. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides…
CallFire is a VoIP and messaging solution designed for both external B2C interactions and internal company use. It includes features such as text messaging, call tracking, voice broadcasting, and an interactive voice response (IVR) system. Subscription pricing starts at $99 per month.…
SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated…
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and…
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’…
ClickSend aims to help businesses communicate with their customers and staff in the moments that matter on the channels, they use every day.ClickSend is designed to power billions of messages worldwide and offers a full suite of communications products from SMS and rich messaging…
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.
Flurry Analytics, now from Yahoo / Verizon Media is a mobile app analytics provider, boasting over 1 million active apps on the platform -- from start-ups to the Fortune 500. They present their solution as comprehensive, completely free, takes five minutes to integrate, and features…
Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them…
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
What is Mobile Marketing Software?
Mobile marketing software enables organizations to engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing software encompasses two types of products:
- products that enable users to send marketing SMS (text), MMS (multimedia), and push notifications, and
- products that enable users to market their mobile apps, commonly called mobile app marketing.
In both scenarios, mobile is treated as a distinct marketing channel, with a dedicated strategy.
Mobile marketing software allow users to:
- segment their mobile audience
- create messages, campaigns, and promotions, often using templates
- reach their mobile audience via SMS, MMS, push notifications, and in-app ads
- analyze campaign engagement
- calculate mobile marketing ROI
Ease of implementation and integration are two major considerations for buyers of mobile marketing software.
Types of Mobile Marketing Software
Some vendors provide SMS, MMS, and push notification functionality as part of a multi-channel platform. Email marketing and marketing automation vendors like SendinBlue, Mailigen, and Iterable are a few examples.
Mobile app marketing tools must integrate with the user's CRM, a mobile ad-serving platform, as well as the user's app itself. Examples of products in this group are Swrve, Apsalar, TUNE Marketing Console, Adjust, AppsFlyer, and Kochata. Mobile app marketing products tend to have stronger testing and measurement features, which overlap with the mobile analytics category.
Some mobile app marketing products also include features that allow users to promote their app to new users. This is done by increasing visibility of their app in the app store.
Mobile marketing software buyers should look at the industries commonly served by the vendor. For example, mobile marketing software that serves mostly gaming apps may or may not be a good fit for marketers working on a retail, travel, finance, or on-demand services app.
Mobile Marketing Software Comparison
To more easily compare Mobile Marketing Software look for tools that accomplish the following:
- Automated customer segmentation
- Behavior-based messaging automation
- Context-triggered notifications
- CTIA and mobile carrier compliant security
- Customer journey mapping
- Custom push notifications
- Email and drip campaign management
- Fast lead identification
- Inbound & outgoing messaging
- Inbox and one-to-one SMS
- Integrated link shrinking
- Integration with CRM software
- Mass-text scheduling
- Mobile-optimized landing pages
- Personalized analytics & reporting
You do not have to wait to try out a demo or free trial before analyzing software based on these features. Reviews from current users can help you identify the pros and cons as well as best use cases for specific products.
Some mobile marketing tools offer pay-as-you-go models that charge per message sent. The price might start at less than one cent per message, and go down with greater volumes. Some also offer volume discounts or monthly subscription plans based on a planned level of use. Often the price per message will differ depending on the recipient’s country.
Mobile app marketing software might charge per install, per click or per in-app event, or offer a flat-rate pricing structure.methodology here.
Frequently Asked Questions
A mobile marketing strategy aims to target a specific set of users or a wider audience on mobile devices (e.g. smartphones and tablets). The primary goal of mobile marketing is to increase conversions of mobile users by serving them personalized, real-time, and relevant experiences on their mobile devices.
Mobile marketing typically involves setting up multi-channel campaigns across digital channels, including:
- SMS / text message
- Mobile apps
- Social media platforms
A mobile marketing platform allows marketing teams to execute their mobile marketing strategy. This includes marketing to new users, engaging existing users, and boosting customer retention via mobile channels.
Critical mobile marketing features include:
- Audience segmentation capabilities
- Real-time mobile communications
- Create multi-channel mobile campaigns
- Engage users with promotions and discounts
- Mobile campaign analytics
- Mobile marketing attribution