I am doing a Ph.D. working with precision agriculture and variable rate technology. Since response patterns are variable and change by field, year, genotype, I use Spotfire to dynamically graph the response and detect those patterns. It's a powerful tool for data exploration.
I'm more an independent user of Spotfire now. I used it in my previous work in Pioneer and I like it that's why I use it at my actual work at the university. But it is not being used by the organization. I am starting to teach people how to use it and hopefully, they will get better at it. Now they ask me to do maps and plots for them.
I used this software when I worked in Pioneer Hi-bred. I like it so much that now I'm using it in my Ph.D. and recommending it to my professors and people on my team. They are starting to use the map options, to map all the trials we are conducting in different parts of the world and filter them according to different options like crop, year, country, state, etc.