TrustRadius
Great tool for generating more leads
https://www.trustradius.com/social-media-advertisingTwitter AdsUnspecified7.1105101
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November 29, 2017

Great tool for generating more leads

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Twitter Ads

Twitter Ads is used to grow our social media following on Twitter and promote our latest content on there too, giving us the opportunity to generate more leads and bringing more visitors to our website. It is currently used by the marketing department on a regular basis, every time a new report or piece of content is out. We are able to grow our business on Twitter through this and in turn, gain a good following.
  • Twitter Ads brings you a lot more followers by allowing you to reach out to people all over the world, except for a handful of countries who don't have Twitter. It's very good in terms of directly targeting a specific audience of a country.
  • It's also relatively cheap, dependent on how much you want to bid for each click or impression and because it's suited to you, you can set an entire budget and let it run out by itself, without having to worry about manually stopping it.
  • The results are a good way of learning who has clicked on your tweets and finding out a bit more about your audience, helping you improve your ads for next time.
  • Twitter Ads for some strange reason doesn't keep the results of a campaign, instead deleting all results almost as soon as they are done. This doesn't really help us as we have to manually log the success of a campaign in order to compare it to others.
  • There is some limitation in targeting as it should give us the option to drill down the audience a bit more by allowing us to target by specific industries (that aren't just in the pre-defined lists)
  • Twitter Ads helps us bring visitors to our website, who can hopefully give us information so they can be perceived as an interest to our business. This helps build our leads and eventually helps us see if it can bring a good ROI.
  • Unfortunately, ads are subjective so there may be a campaign that doesn't do well at all but you spent the same amount of money as you did in another campaign. This doesn't help ROI at all because it doesn't tell you what failed, just that it did.
Twitter Ads is good if you're a business testing the waters of a new market to see if anyone is interested. If you can create a visually appealing image to go with your tweet, you can get visitors to your landing page. However, for more corporate businesses, B2B perhaps, it is a little less effective and takes longer to try and build a good audience to target.